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Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable Information (PII), data quality and accuracy, data transmission reliability, pricing, packaging, marketing, sales, support, etc. Companies such as Nielsen, Experian and Acxiom are experts at selling data because that’s their business; they have built a business around gathering, aggregating, cleansing, aligning, packaging, selling and supporting data. So instead of focusing on trying to sell your data, you should focus on monetizing the customer, product and operational insights that are gleaned from the data; insights that can be used to optimize key business and operational processe... (more)

What Is #DigitalTransformation? | @ThingsExpo #AI #DX #IoT #SmartCities

For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.” In a recent blog “How To Achieve Digital Transformation,” I stated with the following definition of Digital Transformation: “The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data ... (more)

Bob Davis joins Plutora Executive Team as Chief Marketing Officer

Bob Davis joins Plutora Executive Team as Chief Marketing Officer Experienced marketing and high-tech executive to lead global marketing efforts Santa Clara, CA–May 23, 2017 – Plutora®, the leading provider of enterprise release, test environment, and software quality management solutions, today announced the appointment of Bob Davis as its chief marketing officer (CMO). Davis is a veteran marketing executive with experience leading marketing efforts in emerging startups as well as global organizations. As CMO, he will oversee global marketing strategy and drive revenue efforts across the Plutora portfolio. “Bob has led global marketing efforts for a wide range of organizations that have literally changed the way that customers build and manage their IT infrastructures and business strategies. His deep understanding of platform and cloud products coupled with his abi... (more)

Marketing Must Eat its Young

In a time of little information and fledgling brands in the 20th century, push marketing made some sense even if it got mixed results.  In a period of too much information, known brands and too little time, to put too much budget weight behind push marketing is not wise. Most buyers are going to find providers through the Internet.  Internet search capabilities are the buyer's window into the world and the provider's window display of media and content needs to help the provider gain marketing traction.  This could not be better news for the young innovative company who has something new to shape the world.  Instead of having to find a way to spend millions of dollars to compete with the gorilla in the market, the startup can rely on what their solution's unique value proposition is to gain buyers.  It takes patience to create a well thought out plan to address thi... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

Marketing Collateral Salespeople Actually Use

Marketers spend a lot of time creating content, messaging and resources to catch the attention of prospective customers. Research shows that salespeople spend an inordinate amount of time recreating that collateral in ways that work for them. What a colossal waste of time that salespeople could be spending face-to-face with those buyers. I was thinking about this today as I worked on planning a site map for a client's new website. I want to keep the content as flat as possible, limiting the clicks, so I kept turning the context around and around to determine the best way to do this for my client's complex product. Finally, I stopped and reassessed. With a new product, one of the biggest considerations is intuitive context and relevance. Immediate recognition of what the website is about and why they should care. Sales tools need the same kind of directed focus. Sale... (more)

Explosive Growth for Cloud Computing Consulting

CoreMatrix Systems announced a 51% increase in revenue in Q2 2009 over the same period last year. A significant factor in the explosive growth of CoreMatrix was the tripling of customer service and support-related CRM revenue. The economy and tightening IT budgets are prompting a major shift to cloud-based IT services. Cloud computing allows companies to leverage powerful Software as a Service (SaaS) solutions without having to make significant hardware or infrastructure investments. According to Gartner, worldwide cloud services revenue is estimated to not only surpass $56.3 billion in 2009, but top $150 billion in 2013. "In tough economic times companies are looking for ways to work smarter. Solutions like Salesforce.com really hit the sweet spot by not only offering the economic benefits of SaaS, but also giving companies better visibility to one of their most ... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

How to Improve Processes in Most Organizations

Organizations do not require process redesign from scratch, but rather, it is part of a continuous cycle.  Forward-thinking organizations grow and learn from past experiences and apply that knowledge to become more efficient and adaptive to their changing circumstances. In today's competitive landscape, becoming more agile and profitable are key to survival, which is why many companies are aggressively streamlining business processes. A few areas these companies look to streamline include: - Providing a higher level of customer service - Obtaining flexibility in use of resources, including staff - Responding more rapidly to new opportunities - Deploying new technologies with minimal disruption - Motivating staff by creating better working environment - Increasing productivity - Consolidate Software As a result, organizations are using tools to aid in analyzing, redesi... (more)

Local Business Listings, Consumer Reviews, and PR

If your business is dependent upon the local consumer for revenue then you will need to start paying attention to your local business listing.  You, also, need to know that paying attention to your local business listing is not about one location.  There are over 60 different local listing websites and search engines in four different categories.  Most allow the local consumer to post their experience about your business, products and services without your knowledge or involvement.  While this has more importance for B2C companies, it does indeed apply to B2B companies as well. One way of describing local business listings is to call them the interactive internet yellow pages. I say "interactive" because it is a two way street. Local business listings are a convergence of search, social media and mobile marketing. More importantly they have evolved to be an excellent ... (more)

Relationships Benefit from the Internet - Pew Research Study

From Pew - While they acknowledge that use of the Internet as a tool for communications can yield both positive and negative effects, a significant majority of technology experts and stakeholders participating in the fourth Future of the Internet survey say it improves social relations and will continue to do so through 2020. The highly engaged, diverse set of respondents to an online, opt‐in survey included 895 technology stakeholders and critics. The study was fielded by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center. Some 85% agreed with the statement: “In 2020, when I look at the big picture and consider my personal friendships, marriage and other relationships, I see that the Internet has mostly been a positive force on my social world. And this will only grow more true in the future.” Some 14%... (more)