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There is so much going on in social media, it’s difficult to keep up. So I’m starting a series on different aspects of the social media landscape. We start with social networking and bookmarking sites. I tried to focus on the sites with the most traction so the articles don’t get unwieldy. If the reader feels like I missed a social networking or bookmarking site with more traffic along with stickiness, please let me know ([email protected]). I’ll be happy to update the list if I feel your argument has merit. Also, if I made any mistakes, please let me know. There were a lot of numbers here and I learned long ago that I am not infallible by any stretch of the imagination. You can go to Part 2 (H-P) here and Part 3 (Q-Z) here. We’ll start with A-G of Social Networking and Bookmarks. In just a few days, I’ll release H-P and so on. Some of these sites are really sticky.... (more)

Microsoft, Yahoo! Change Search Landscape

Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft’s competitive search platforms will lead to more value for advertisers, better results for Web publishers, and increased innovation and efficiency across the Internet. Under t... (more)

Mobile Cyber Security News Weekly – Week of May 25, 2014

Welcome to the Mobile Cyber Security News Weekly, our newest online newsletter. Mobile Cyber Security will focus on the most interesting news, articles and links related to mobile and cyber security, mobile malware, mobile application management, cyber warfare (and more!) that I run across each week.  I am specifically targeting market trend information. Also read Connected Globe News Weekly Also read Field Mobility News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! China’s decision to suspend its involvement in a cyber security working group with the U.S. after being accused of commercial spying has threatened to undo efforts aimed at finding common ground to tackle hacking.  Read Original Content Nokia has decided to la... (more)

Small Companies Who Get Social Can Play with the Big Boys

When it comes to the evolution of the Web and of social media, keeping up seems like an impossible task for most business executives.  Nonetheless, keeping up is critically important in order to remain relevant.  The good news that I take away from a recent study by Forrester Research, is that the evolution of the "social Web" will help level the marketing playing field between large and small organizations.  The report was written by a Forrester senior analyst, Jeremiah Owyang, who is, not so coincidentally, has a terrific blog, Web Strategy. In the past, large companies had all the cards.  They had lots of money, lots of people and lots of intrusive but effective messaging.  In the old era of in-your-face marketing, corporate giants could control results in many cases by simply outspending smaller rivals. Times have changed.  Consumers are now a surging control vi... (more)

Marketing Your Way Out of The Recession

It's anyone's guess when the recession bottoms out and we get back to growth.  Rather than remain in a "state" of denial - like California did for too long - or adopt a hunker down mentality - "let's just ride this one out" - as many companies have, there's a middle path of taking proactive measures steps now, so that when growth reappears, your company is better positioned to gain an unfair share of the increased customer demand that will be there to harvest.  Here are a few considerations to come out will your guns ablazing. Get back to basics.  One of my colleagues recently said to me, "since when did marketing strategy become an oxymoron?"  What he meant by this remarks is that the recession is causing many marketers to start changing strategies on the fly and resort to strategy-de-jour or reactive tactics at the expense of strategy.  Doing so runs the risk tha... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

Staying Top of Mind is Not the Goal for Email Marketing

When B2B marketers first embraced email marketing, the idea was to populate a database and continuously send one-size-fits-all messages to supposed prospects. The idea being that by keeping these folks exposed to your company's name and logo, you'd stay "top of mind." That process is now referred to as "spray and pray" marketing. In a longer-term, B2B complex sales process, just knowing your company's name or recognizing your logo is not enough. The one-size-fits-all email blast is a tactic, not a strategic marketing process. And, a lousy tactic at that when relevance and value are the admission fee for catching and keeping prospect attention. Consider this from a personal perspective for a moment. You're aware of a lot of brands. Many of them probably send you stuff. How many of them do you pay attention to? When it comes time to buy a product, how do you decide wh... (more)

The Burning Platform Buyer and the Big Bang

At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action.  Their platform was burning and the buyer needed to make a decision. The provider would work hard to shove as much biased information down their throats as possible in a short period of time to secure budgets and get the Big Bang deal.  The Eureka moment had been hit and a sales hero had been born.  A selling practice was to always being in the buyer’s face with more information supporting that provider’s offering.  Most 21st century buyers are savvy to this flawed series of events.  Today’s buyers use a more patient and informed process. Think about the times you have seen sales teams wait until the last week of the quarter to close deals that help the company make its stated revenue targets.  Unusual deals will be done and profit will be sac... (more)

Startups: Making a Dent

It's not that I don't like business...I can't stand boring businesses that have no intention of making a dent in the world...or improving it.  They are just "getting in the way of the money" with the hope of being chosen.  Usually, it's a dearth of creativity/courage, either one - it's boring because there is no adventure to be found.  Just holiday parties where they slap each other on the back like something really happened. Startups have a responsibility to be different.  Not just because they're a startup, but there is a necessity to stand out for the buyer.  Make a dent or come up with a new plan. ... (more)

First-Ever Guide Brings Together Mobile Experts on How to Make, Monetize and Market Mobile Apps

Popular print book now available as eBook through Amazon STORY HIGHLIGHTS The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business draws from the vast experience of its authors analyst and mobile authority Peggy Anne Salz and top-producing marketing executive Jennifer Shambroom The Everything Guide To Mobile Apps is the first-ever resource to offer guidance from 25+ experts across the mobile ecosystem on how to make, monetize and market mobile apps The popular print book, sold at Barnes & Noble and Amazon, is now available as an eBook through the Amazon online book store SAN FRANCISCO, CALIF. AND COLOGNE, GERMANY - MAY 17, 2013 — To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, hav... (more)

What Is #DigitalTransformation? | @ThingsExpo #AI #DX #IoT #SmartCities

For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.” In a recent blog “How To Achieve Digital Transformation,” I stated with the following definition of Digital Transformation: “The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data ... (more)