Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

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My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

Internet of Things Company @CLabsLLC Appoints COO | @ThingsExpo [#IoT]

C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous senior executive positions in software, mobile, and embedded technology companies. Before joining C-Labs, John was senior vice president, products and technology at Bsquare Corporation, where he led the definition and creation of award-winning products. Prior to Bsquare, John was... (more)

NetSuite’s SuiteCloud Integrates with Silverpop’s Engage B2B Platform

Silverpop has announced the integration of its Engage B2B (formerly Vtrenz) platform with NetSuite. This new integration leverages Silverpop Engage B2B’s fully integrated lead-to-sale reporting to put true financial metrics at marketers’ fingertips, assist in planning more effective marketing strategies, and demonstrate marketing ROI with reporting and analytics that follow leads from first click to revenue won. In addition, the solution provides a transparent sync of customer and prospect contact data across NetSuite and Engage B2B. Marketers can access a custom lead-score record in NetSuite populated with various components of a contact's score as calculated in Silverpop Engage B2B, allowing users to report and/or search contacts and sort or filter their score or rank within NetSuite to prioritize new contacts for follow-up. The integration also enables sales rep... (more)

An A to Z of the Social Media Landscape: H to P

This is part 2 of 3 of a continuing series on Social Media Companies. You can go to Part 1 here. As with the A-G list, if you see any problems with the data or you believe a company should be on this list, please let me know. john@buyersteps.com H Hi5 +Social Glue Award Launched in 2003, hi5 is now one of the world's largest social networks and a top 20 website globally — with over 60 million monthly unique visitors. Compete reports 3.2 million U.S. unique visitors every month. Quantcast reports 49.9 million worldwide visitors, high indexes for male, 12-34, Hispanic and Asian, has kids, low income and low education score. Alexa has it ranked as the number 31 site on the Internet with 22.8 minutes per day and over 20 pages per day per user. I Imeem Imeem is a social network that enables users to discover, interact and express themselves with media, including music, video... (more)

Quit Using Email to Train Your Leads to Ignore You

When you were building your website, of course you asked yourself these questions: Who's going to read it? What will they get from what they read? What do they do after that? What do you do in response? So how does all that play into your interactive marketing campaigns? It's a similar process, only there's a lot more interaction with potential customers to use for fine tuning as the campaign progresses. We all get email marketing messages. The ones that really irritate me are the offers that get sent repeatedly with the exact same messaging. If it doesn't catch my eye the first time,  why would they think I want to see the same thing 5 more times in two days? At this point, I unsubscribe. Or ignore them because I know I'll get ten more for that webinar that I'm not sure I want to commit to now, so why bother? They aren't likely to let me forget about it. Don't you consid... (more)

Twitter Grows 1900 Percent According to Nielsen

Twitter has almost 21 million users up from over 1 million in June of 2008 according to Nielsen. Of course, the other way to look at this chart is how much time is spent on these site or their stickiness. Facebook wins in stickiness with over twelve pages per day per user according to Alexa. All of this usage on Twitter doesn't mean Twitter is for every business use. There are many people on the site who are just marketing their newest money-making venture and of course, the more salacious side of life is showing up. However, it's early in the game and Twitter has obviously struck a nerve in regard to instant communications. You can see my complete list and analysis of all social media sites here. ... (more)

Top Sales Executive to Share His Insights on Ulitzer

Lee Novak, one of the top sales executives in the country, launched his Ulitzer blog to share his experience, insights, and sales coaching tips. Lee Novak, a Sales Management Executive for 25 years, uses a proven people-first, client-first philosophy. Lee has a reputation for building teams that not only are high-performance groups but also that do business the right way, at the right time and for the right reasons. Novak publishes his Ulitzer blog posts on his two topic sites: Lee Novak on Ulitzer (http://leenovak.ulitzer.com) Team Building (http://teambuilding.ulitzer.com) Sales Coaching (http://salescoaching.ulitzer.com) He received numerous awards for his sales leadership, innovativeness and measured performance while working in various executive roles at ADP Dealer Services (a Fortune 500 company in the technology and service sector) for 21 years - where he was... (more)

Lessons Learned from Using Marketing Automation

There's a new report out from Demand Gen Report, sponsored by Manticore Technology, that reveals the reflections of 53 marketing executives who are using marketing automation systems. As the use of these systems is estimated at only 10% of the overall B2B market, these insights from the trenches will help both vendors and customers prepare for the best outcomes. The benefits from automating marketing programs can be many. In fact, given the role of the Internet in today's complex purchasing process, it's almost impossible to operate in a customer-centric fashion without it. This said, technology is not the answer to better marketing. Technology is the enabler of a solid eMarketing strategy. Marketing automation systems enable the gathering of prospect intelligence and the delivery of content made more relevant when offered in parallel to those insights. Even better, ... (more)

MDC Partners Invests in Social Media Agency

MDC Partners announced today its investment in Attention Partners LLC, a social media and marketing communications agency based in New York. Attention is differentiated by its data-driven approach to earning media. Its services encompass measurement, consulting, engagement, and community development. Managing more than 100 social communities for some of the most recognized brands in beauty and fashion, media and entertainment, technology, luxury and consumer, the agency excels at integrating social media across all aspects of its clients' businesses. "The brand building pendulum continues to shift from persuasion, typically driven by traditional media, to influence from trusted sources," said Miles Nadal , Chairman and CEO, MDC Partners. "Social media is a powerful vehicle for consumers to emotionally engage their favorite brands. We must stimulate more intimate int... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the technology party – a place that used to be reserved for geeks and nerds. Why? The reason is simple – the marketing seat at the boardroom table is getting closer and closer to the CEO seat because marketing is no longer viewed as a cost center but rather a revenue driver. As marketers, if we can ... (more)

Mobility, Sensors, Robotic Process Automation and the Principle of Acceleration

If you have spent any time working on IT projects you would have heard the comment, "The system is only as good as the data."  It's an accurate statement, and one I want to expand on in this article. Many system designs fail in the face of reality.  Reality is often a cloaked term for implementing a digital solution in a physical world without a sufficient understanding of how the physical world operates.  This is where sensors make such a positive contribution today. Sensors fill in the blind spots in our systems and operations.  Where previously we operated on conjecture or false assumptions, sensors provide real data on how the real world functions.  Operating on real data allows for a different approach and IT strategy.  One that utilizes artificial intelligence or in more complex processes a solution known as robotic process automation. These automated processe... (more)