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“This is why we can’t have nice things.” I’m afraid that right now, as marketers, we may be close to reaching a breaking point. Marketing used to get the benefit of the doubt. We used to be allowed to have “nice things,” but then too many abused that privilege and ruined it for everyone else. Marketers started off with the best intentions, with the goal of simultaneously helping their audience and growing their businesses. And that turned into a movement, a movement that eventually grew to have a name, and a name that every marketer now wants to attach themselves to. And that’s when things started to get, well … icky. I’m talking about content marketing, but not the “original” version of content marketing, and not in the way that it’s practiced by many of the same folks who started it in the first place. Before I go too far, I do want to say this isn’t a “we were t... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

Evolve and Thrive

Intelligence is the ability to adapt to change. ~Stephen Hawking Embracing change is a key to business and personal growth. With change comes opportunity for distinction and value, new markets and new life. Without change we stagnate. We all know that change is a given. It’s pretty obvious. Five years ago no one had heard of a Wii. Phones were still separate from MP3 players.  The idea of selling over the web was a joke only a decade ago – no more. We do change in our businesses.  We re-position our brands, enhance our products, modernize our facilities, invest in systems and staff to enhance our efficiencies. We update our offices, revamp our websites and evolve in so many ways to stay hip with our markets.  Yet we don’t change in the most important way. We hold on to our status quo thinking and beliefs, about our markets and our business. We relive our corporate leg... (more)

Mobile Cyber Security News Weekly – Week of May 25, 2014

Welcome to the Mobile Cyber Security News Weekly, our newest online newsletter. Mobile Cyber Security will focus on the most interesting news, articles and links related to mobile and cyber security, mobile malware, mobile application management, cyber warfare (and more!) that I run across each week.  I am specifically targeting market trend information. Also read Connected Globe News Weekly Also read Field Mobility News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! China’s decision to suspend its involvement in a cyber security working group with the U.S. after being accused of commercial spying has threatened to undo efforts aimed at finding common ground to tackle hacking.  Read Original Content Nokia has decided to la... (more)

What Is #DigitalTransformation? | @ThingsExpo #AI #DX #IoT #SmartCities

For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.” In a recent blog “How To Achieve Digital Transformation,” I stated with the following definition of Digital Transformation: “The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data ... (more)

Social Media Scouts

There is so much discussion about social media happening right now that it can be a little daunting. Think about all of the text that has been devoted to the topic, the podcasts and the videos that are trying to teach all of us how to be successful. The truth is no one is a "guru" or expert in the known use of the word. What we have is a few people that are able to take the time to learn faster than others because they are focused on the topic. Some of them have the benefit of being with large analyst organizations and this is all they do because the analyst organizations knows it's a hot topic. Instead of Social Media Experts, perhaps they should be called Social Media Scouts. So many times I see a video by an "expert" and they are telling me about something they learned in the last few days. My view is that a few days advantage on the rest of us hardly makes one an... (more)

Internet Marketing Is Just Marketing

Internet marketing, web marketing, web 2.0, social media, youtube, twitting, SEM, SEO, PPC...what the? Most people can see that the internet would be, or could be, a great place to market their products or services but it can all get a little confusing. There’s a new technology out every other day. How do you use it all to promote and sell your businesses products/services? Is it even worth it? Well it certainly can be worth it if done correctly. We all know that the young men behind technologies like Facebook have made millions upon millions, and that big businesses like Chrysler have had great successes with different online campaigns. But, it’s also just as easily used to sky rocket the sales of a small business. In the same way that both large and small businesses can profit from newspaper ads (using them in a different way) small businesses can use the Internet, ... (more)

Build Your Own Successful Affiliate Site

An affiliate is someone who sells another businesses products or services on their behalf and/or provides leads for that business and gets paid a percentage of what is passed on or sold. You don’t have to deal with warehousing, customer complaints, pricing and so many of the other hassles of running a business and you can paid as much as 75% of the sale. No wonder so many people want to get into this game. Typically to succeed as an affiliate marketer you must have a very good informational site attracting visitors on specialized subjects with your interesting content. You have to draw a crowd and then sell products related to the same subject. Here’s how it’s done:    1. Build your site. It’s best to pick a subject that you have an intimate knowledge of and pick a niche within that subject. As an example: If you’re an avid golfer and have an intimate knowledge of the... (more)

TIBCO's NOW Magazine Honored With Stevie Award at 7th Annual American Business Awards

TIBCO Software announced that it received a Stevie Award for Best House Organ/Publication in the Corporate Literature category at The 2009 American Business Awards. The company's winning publication, NOW Magazine, provides IT professionals worldwide with an informative and entertaining vehicle to develop independent thought leadership without corporate spin. NOW Magazine was conceived two years ago as an in-house thought leadership magazine and is now available in 5 languages. It is designed to distribute the knowledge of innovators chronicling cutting-edge technology development from visionaries who are creating the future. NOW is distributed quarterly to leading technology thinkers, TIBCO customers, employees and partners in the Americas, Europe and Asia. The awards were presented during ceremonies at the Marriott Marquis Hotel in New York City. The ceremonies wer... (more)

Pick the CEO, Not the Company

Most organizational experts will tell you that when joining an organization, the company's culture is the key to determining whether you will thrive or suffer in a given work environment.  While this is true for a mid-level manager or individual contributor, the closer you get to the top, the less a culture matters and the more the CEO's leadership and management style impact your work satisfaction. I learned this when early in my career I was a director at a privately held company that was acquired by a much large public company.  In a matter of a few weeks our approachable, personable CEO was replaced by a top down, autocratic manager who announced at our first management meeting, "there's a new sheriff in town, and if you don't like my way of doing things, feel free to leave before I make the decision for you." Later on, with a few battle scars and bumps along the ... (more)

An A to Z of the Social Media Landscape: H to P

This is part 2 of 3 of a continuing series on Social Media Companies. You can go to Part 1 here. As with the A-G list, if you see any problems with the data or you believe a company should be on this list, please let me know. john@buyersteps.com H Hi5 +Social Glue Award Launched in 2003, hi5 is now one of the world's largest social networks and a top 20 website globally — with over 60 million monthly unique visitors. Compete reports 3.2 million U.S. unique visitors every month. Quantcast reports 49.9 million worldwide visitors, high indexes for male, 12-34, Hispanic and Asian, has kids, low income and low education score. Alexa has it ranked as the number 31 site on the Internet with 22.8 minutes per day and over 20 pages per day per user. I Imeem Imeem is a social network that enables users to discover, interact and express themselves with media, including music, video... (more)