SAN FRANCISCO, CA -- (Marketwire) -- 05/17/12 -- Sitecore today announced it
has partnered with Brightcove, a leading global provider of cloud content
services, to launch new online video capabilities that help marketers
increase website traffic and strengthen digital marketing campaigns. The new
Brightcove Video Cloud Connect for Sitecore, developed in partnership with
Agency Oasis, enables customers to sort, manage and publish video assets
directly from Sitecore's Web Content Management System (CMS), using the Video
Cloud online video platform.
XO Group Inc., formerly The Knot Inc., is a lifestage media and technology
company connecting engaged couples, newlyweds, and first-time parents with
community, products, and inspiration. "We are excited by the promise of the
Brightcove Video connector for Sitecore," said Dave Walters, vice president
of technology solution... (more)
LONDON -- (Marketwire) -- 05/17/12 -- Eloqua, the leading provider of Revenue
Performance Management solutions, today announced the winners of the first
ever European Markie awards. The "Markies" recognize exceptional marketing
and sales results, honoring companies that embrace Revenue Performance
Management (RPM) to improve business growth. Winners were revealed last night
at the Eloqua Experience Europe conference in London.
The European Markie awards, a first for the region this year, honored four
organizations serving as exemplary examples of marketing automation and RPM
lea... (more)
BlackRock, Inc. (NYSE:BLK) announced that its iShares Exchange Traded Funds
(ETFs) business, the world’s largest manager of ETFs, was named the #1
asset manager using social media, according to a study released today by the
financial marketing services firm, kasina. The study evaluated 53 investment
managers and emphasized how each engaged with advisors, policyholders and
investors. Rankings were based on an analysis of the availability of content,
quality of that content and user experience on five social media platforms,
including blogs, Facebook, YouTube, LinkedIn and Twitter.... (more)
Albany, NY, May 15, 2012 --(PR.com)-- High-Impact-Prospecting today announces
expanded capabilities for the operation and management of clients' hosted
marketing automation apps. All capabilities in outsourced Marketing
Automation Services are now available for 5 of the top 10 apps: Eloqua,
Marketo, Silverpop, Pardot and Aprimo.
The marketing automation industry is quickly emerging while most new
customers are adopting marketing automation technology for the first time. As
Joe Payne, CEO of Eloqua said, with so many new deployments and so many
novices at the controls, "how do we ... (more)
In addition to learning that lead generation is the top marketing priority
for tech marketers, IDC's 2012 Tech Marketing Barometer Study asked them
about their perceived effectiveness at lead nurturing. In reponse to the 22%
who said they use regular nurturing touches geared to buying stages that
include more than email and web-based multi-step campaigns, Kathleen Schaub,
VP-research, CMO Advisory Service at IDC, said:
“I don't believe this, or people don't understand what nurturing means,”
Schaub said. “I talk to a lot of our clients and people in the industry,
and I know for s... (more)
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