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I hear it often; I need to acquire more customers like my “most valuable” customers. But what makes a customer “most valuable”? What are the characteristics and/or behaviors that make a customer “most valuable”? This simple question is anything but simple. Let me explain through an exercise. Let’s say that you work for an airline (note: this exercise works equally well with other customer-centric industries such as hospitality, gaming, entertainment, retail, credit cards, financial services, telco and insurance). You have been asked to identify the airline’s “most valuable” customers. This information will be used to prioritize marketing, sales, support and product development efforts. As part of your analysis, you identify three different customer scenarios and need to determine which of these customer scenarios is “most valuable”: Customer A is a long-time membe... (more)

Big Data | Thinking Outside the Firewall

A few months back, Gartner placed big data at the peak of its hype cycle for cloud computing, meaning most big data products are solutions looking for a problem. I always find this bad entrepreneurial habit to be one of the most frustrating of our industry. Having recently joined Meltwater as head of marketing and product (BTW Meltwater is hiring marketing and product managers!), I think a lot about big data and how to unleash it’s value to solve important business problems, because that is our business. How does big data go from “so what” to “must have”? The Big Data Challenge Big data is a by-product of the Internet and the ever increasing power of computers. Kind of like petroleum sludge. We know there must be great value buried within this vast, raw resource, but the challenge lies in figuring out how to turn it into something useful like plastic, or the other th... (more)

Bazaarvoice #1 for Customer Ratings & Reviews Among Internet Retailer 500

Reviews are critical to the ability of buyers to help other buyers make good decisions.  Buyers are no longer happy to purchase products and services without a good grasp of peer opinion.  Any retailer who does not have a good review platform is hurting their own sales. Austin, Texas – August 3, 2009 – Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that it serves more retailers on the 2009 Internet Retailer 500 ranking than any other social media competitor. Bazaarvoice dominates the Top 100, where it beats out its nearest competitor by a ratio of 4:1. Bazaarvoice’s market leadership is even more pronounced in the Top 50, where it bests the competition by a ratio of nearly 7:1 with clients like Best Buy, Costco, Dell, Macy’s, Overstock.com, QVC, and others. “When we launched Bazaarvoice four year... (more)

MDC Partners Invests in Social Media Agency

MDC Partners announced today its investment in Attention Partners LLC, a social media and marketing communications agency based in New York. Attention is differentiated by its data-driven approach to earning media. Its services encompass measurement, consulting, engagement, and community development. Managing more than 100 social communities for some of the most recognized brands in beauty and fashion, media and entertainment, technology, luxury and consumer, the agency excels at integrating social media across all aspects of its clients' businesses. "The brand building pendulum continues to shift from persuasion, typically driven by traditional media, to influence from trusted sources," said Miles Nadal , Chairman and CEO, MDC Partners. "Social media is a powerful vehicle for consumers to emotionally engage their favorite brands. We must stimulate more intimate int... (more)

Mobile Cyber Security News Weekly – Week of May 25, 2014

Welcome to the Mobile Cyber Security News Weekly, our newest online newsletter. Mobile Cyber Security will focus on the most interesting news, articles and links related to mobile and cyber security, mobile malware, mobile application management, cyber warfare (and more!) that I run across each week.  I am specifically targeting market trend information. Also read Connected Globe News Weekly Also read Field Mobility News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! China’s decision to suspend its involvement in a cyber security working group with the U.S. after being accused of commercial spying has threatened to undo efforts aimed at finding common ground to tackle hacking.  Read Original Content Nokia has decided to la... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

Micro-Blogging in the Enterprise

Over the next few months I hope to interview carefully chosen executives who I believe will have an impact on how companies optimize revenue. I was lucky enough to come across Socialcast, a young company based in San Francisco, California. I thought Tim Young to be patient, thoughtful and very tuned in to the topics of the day. He certainly has the disposition to be a visionary in this space. Here are the questions I posed to Tim and his answers. If I were an analyst at a major research firm, what category would I place Socialcast? Enterprise Social Messaging What’s the so what of Socialcast? Your top line benefit? Socialcast aims to improve the flow of information amongst employees in order to efficiently share knowledge and foster collaboration. It’s one of the first applications in the ESM category that is person centric, not file or document centric. It helps you pass... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

New Research Report - Netbook Shipments Twice as High as Laptops

Workers who commute or travel find that Netbooks are just much more travel friendly than larger laptops.  For salespeople who want more space in their bag or even marketers who will present using a projector, Netbooks make sense.  The truth is which applications being delivered on the cloud and the ever-accessible Internet, it's little surprise that Netbook purchasing has accelerated. From the world of things just keep getting smaller...this recent report from DisplaySearch, an NPD Company. Mini-Note PC (Netbook) Shipments Grow at Twice the Rate of Notebook PCs in Q2’09 Sort Date: 08312009 AUSTIN, TEXAS, August 31, 2009—In Q2’09, the total notebook PC market posted strong Q/Q and Y/Y growth as units surged past the 38 million mark, as reported in the DisplaySearch Q3’09 Quarterly Notebook PC Shipment and Forecast Report. The mini-note PC (netbook) market was particu... (more)

Social Media ROI

New Media on Ulitzer I attended a great Tech Breakfast Club event this morning near my home in Northern Virginia, in which three panelists from local B2B technology companies shared the ROI gained and lessons learned by using social media to engage prospects and customers online. SafeNet (3rd largest provider of information security solutions in the world) ROI: $1 million in revenue last year directly from LinkedIn Information Security Community, with 4 members of SafeNet marketing team, systems engineering, product management each spending just a few hours a week interacting with and managing the community. Holger Schulze (@HolgerSchulze), Director of Product Marketing and Marketing Operations, and founder of the InfoSec Community on LinkedIn, shared how he started the LinkedIn group on his own as an experiment, only to see it grow to 50,000+ members in just over 2 ... (more)

Adobe Unveils LiveCycle Enterprise Suite 2.5

Adobe on Monday announced the availability of Adobe® LiveCycle® Enterprise Suite 2.5 (ES2.5), expanding the company’s set of solutions for delivering superior customer experiences. New capabilities in LiveCycle ES2.5 include enterprise mobility for improved multiscreen delivery of applications, an enhanced framework for building enterprise rich Internet applications (RIAs), and real-time collaboration to empower organizations to interact with customers and citizens in more meaningful, personal ways. Adobe is also announcing three next-generation Solution Accelerators to reduce development time and increase quality of enterprise applications. LiveCycle Mobile ES2 Client (Photo: Business Wire) Improving Customer Experience One Customer at a Time For organizations with complex multi-channel or multi-device customer contact requirements, IT systems are challenged to keep... (more)