Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

Subscribe to Marketing Automation: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing Automation: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

Hidden Forces That Impact Your Buyer - A Cheat Sheet

I've often wondered why people sometimes struggle with decisions as an individual or in groups. Group dynamics are very interesting to me and personal behavior that seems to be fueled by fear or embracing life/opportunity is equally intriguing. Regrettably, you will see in certain groups that people will move in the direction of fear-based living. That being said, this is a short list of behavior terms that psychologists/researchers use to describe what goes on with people when making decisions. It’s part of the research I have done for my book. When you’re having a bad day because someone did something that made no sense or “the group” is being strange, perhaps one of these terms will give you some short-term comfort. Humans seem to do the same things over and over – they just attach different names to it. Adjustment Heuristic – When people tend to rely on specific... (more)

Who at BMW Cooked Up This Disastrous eNewsletter?

 How To Put the Brakes on Their Five Major Marketing Mistakes If you were to imagine an eNewsletter from BMW, you would probably expect it to lead off with a picture something like the one to the right.  As a BMW owner, you tend to be a certain kind of person.  The folks at BMW have understood your persona well over decades in the United States.  That’s why I’m mystified at the June 2009 eNewsletter from Germain BMW of Naples. I love my BMW.  I think Germain BMW is a terrific dealership. But, I hate their eNewsletter. Why? Because it has almost nothing to do with the BMW brand promise: BMW—The Ultimate Driving Machine. In fact, the eNewsletter is so bad, I can only imagine it must be a stealth product of the federal government’s new car Czar organization. Call me crazy but when I get an eNewsletter that has something to do with BMW, I expect that it would deliver on... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

Don’t Keep Your Web Visitors Waiting and Guessing

It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help When much of the web was experimental and Web surfing was still recreational, it might have been okay to have a website that was creative for its own sake–even when it was unclear about its purpose.  Not so today.  We face three key realities that must shape our thinking about a good versus bad website Websites are our most important marketing tool. They will increasingly replace most traditional marketing.  Therefore, you have to get it right. Your prospective online buyers are pressed for time and won’t waste it trying to figure how they will benefit from what you do.  You have just one chance to influence your prospective buyer.  If they are not impressed, they will mosey on down the Internet. A video company: The website that works poorly Our supplier of video services shall r... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

Analytics for Adobe Air Applications

Speed-Trap http://www.speed-trap.com the online customer insight software provider, today launches its analytics for adobe air applications, Speed-Trap's unique capability to capture and process detailed data on users' interactions with Adobe AIR applications, despite their being based on the desktop, not in the browser. Rich internet applications are no longer solely implemented in browser environments, and with the introduction of Adobe AIR in early 2008, many organisations are starting to implement their rich internet applications as standalone, including companies like the BBC, eBay and PayPal. Indeed, as of February 2009, Adobe AIR had been installed over 100 million times. Traditional web analytics packages are only able to capture activity within traditional websites accessed via the browser, and are therefore unable to monitor rich internet applications, an ... (more)

Business Martial Arts Lesson – It Will Take You Twenty Times to Learn This Move

This is Lesson No. 6 of a Continuing Series on How Martial Arts Skills can be Applied to Business It will take you twenty times to learn this move – New students come into class and see all of the Hapkido techniques on sheets on the wall. The list is intimidating to say the least. Korean terminology, foundational moves, nuanced techniques and sometimes small notes written in pen on top of the typed sheets. White belts get very impatient because they want to be as fast as the higher belts. What they can't embrace is that we were all white belts once and if you want to be fast, you have to allow yourself to become masters of the foundation which is going to take more time than you thought. One technique for teaching that I have used is to tell students, “it will take you twenty times to learn this move”. You should see how the stress in their faces goes away. I have giv... (more)

Media 2.0 on Ulitzer - New Media and Content Marketing Strategies

Here is an interesting news item which claims that UK online ad spend overtakes mainstream TV. The same news was corroborated by another post which stated that spending on online advertising surpasses TV. The news was little disconcerting because it did not seem to match with my ground level experience. So, I decided to probe a little deeper and unearthed more data on Internet ad spend. What I uncovered was more in line with what I perceive to be the real situation. These reports claimed that the Internet ad spend is less than 10% of total ad spend which is only a fraction of ad spend on TV. Ad Spend to Grow 6.7% in '08, Internet to Overtake Radio in '08 & Mags in '10 Share of Ad Spending by Medium - April 2008 How can both be true? Careful reading of all the reports resolved the mystery. The first set of reports … “… counts the money companies spend on their own we... (more)

Staying Top of Mind is Not the Goal for Email Marketing

When B2B marketers first embraced email marketing, the idea was to populate a database and continuously send one-size-fits-all messages to supposed prospects. The idea being that by keeping these folks exposed to your company's name and logo, you'd stay "top of mind." That process is now referred to as "spray and pray" marketing. In a longer-term, B2B complex sales process, just knowing your company's name or recognizing your logo is not enough. The one-size-fits-all email blast is a tactic, not a strategic marketing process. And, a lousy tactic at that when relevance and value are the admission fee for catching and keeping prospect attention. Consider this from a personal perspective for a moment. You're aware of a lot of brands. Many of them probably send you stuff. How many of them do you pay attention to? When it comes time to buy a product, how do you decide wh... (more)