Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

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Today’s finance customers are not comparing their experience between banks or insurance companies; instead, they’re measuring customer experience to Amazon, Southwest Airlines, Apple, and Disney, as well as fintech and insurtech companies. Because of this change in consumer behavior, financial services companies must find a way to move at Silicon Valley speeds while maintaining the financial services perfection that is demanded by customers, regulators, and shareholders. Consider this: The rapid adoption of digital banking will continue to empower customers (78% of bank customers would bank with a tech firm; 38% would like their bank to help with major purchases like sending relevant information in real time; 87% will use their branches in the future – and want human interaction, Accenture Research) A ‘push’ towards digital interaction will continue (71% of insura... (more)

Using Catchpoint to Analyze Third-party Impact

Modern websites are increasingly dependent on third-party services for most of the features it provides like widgets, ads, social marketing tags, page analytics, conversion tracking, etc. Performance optimization is no longer limited to managing the size and format of the images embedded on a webpage and the page itself; it also boils down to the number of third-party tags, hosts, and number of requests on that page. Third-party tags are a performance overhead. We have discussed the toll third-party components take on performance in multiple blogs, listed below. Performance is Directly Tied to Third-party Tags Performance Impact of Third Party Components The Truth Behind the Effect of Third Party Tags on Web Performance In short, the more third-party tags you have on your website, the more requests will have to take place on the page, which will likely lead to a del... (more)

Time to Pop the Bubble: Intellyx Retrospective and Predictions for 2018

Following a tradition dating back to 2002 at ZapThink and continuing at Intellyx since 2014, it’s time for Intellyx’s annual predictions for the coming year. If you’re a long-time fan, you know we have a twist to the typical annual prediction post: we actually critique our predictions from the previous year. To make things even more interesting, Charlie and I switch off, judging the other’s predictions. And now that he’s been with Intellyx for more than a year, this Cortex represents my first opportunity to see if his auguries made the cut. Charlie’s Predictions for 2017 In last year’s retrospective and predictions for the coming year, Charlie made three predictions: DevOps loses its religion but gets real, AI and machine learning (ML) become strategic, and the edge comes back into vogue. I’m pleased to report that Charlie nailed all three. The “near-religious fervo... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

Key to Data Monetization | @CloudExpo #IoT #BigData #Analytics #AI #DX #DigitalTransformation

Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable Information (PII), data quality and accuracy, data transmission reliability, pricing, packaging, marketing, sales, support, etc. Companies such as Nielsen, Experian and Acxiom are experts at selling data because that’s their business; they have built a business around gathering, aggregating, cleansing, aligning, packaging, selling and supporting data. So instead of focusing on trying to sell your data, you should focus on monetizing the customer, product and operational insights that are gleaned from the data; insights that can be used to optimize key business and operational processe... (more)

Internet of Things Company @CLabsLLC Appoints COO | @ThingsExpo [#IoT]

C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous senior executive positions in software, mobile, and embedded technology companies. Before joining C-Labs, John was senior vice president, products and technology at Bsquare Corporation, where he led the definition and creation of award-winning products. Prior to Bsquare, John was... (more)

Marketing Your Way Out of The Recession

It's anyone's guess when the recession bottoms out and we get back to growth.  Rather than remain in a "state" of denial - like California did for too long - or adopt a hunker down mentality - "let's just ride this one out" - as many companies have, there's a middle path of taking proactive measures steps now, so that when growth reappears, your company is better positioned to gain an unfair share of the increased customer demand that will be there to harvest.  Here are a few considerations to come out will your guns ablazing. Get back to basics.  One of my colleagues recently said to me, "since when did marketing strategy become an oxymoron?"  What he meant by this remarks is that the recession is causing many marketers to start changing strategies on the fly and resort to strategy-de-jour or reactive tactics at the expense of strategy.  Doing so runs the risk tha... (more)

Plug Your Marketing Leaks

Marketing is making strides in lead generation, but how kinetic is their nurturing? Lead nurturing is often thought about as being found with a flag waving when your leads decide to take action about resolving a problem your products or services address. If this is your marketing strategy, you're leaving a lot to chance just hanging around waiting to be found. Maybe for some of your longer-horizon leads this is fine, but it's not going to help you speed up getting quality opportunities to opt into sales conversations. You've all seen those funnel diagrams that show spouts of leads leaking out of them at different points during the buying process. In order to stop the leaks and add momentum to your nurturing, you've got to get commitments to action. The higher a sense of commitment you can create, the farther and faster your leads will move toward becoming sales op... (more)

Don’t Keep Your Web Visitors Waiting and Guessing

It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help When much of the web was experimental and Web surfing was still recreational, it might have been okay to have a website that was creative for its own sake–even when it was unclear about its purpose.  Not so today.  We face three key realities that must shape our thinking about a good versus bad website Websites are our most important marketing tool. They will increasingly replace most traditional marketing.  Therefore, you have to get it right. Your prospective online buyers are pressed for time and won’t waste it trying to figure how they will benefit from what you do.  You have just one chance to influence your prospective buyer.  If they are not impressed, they will mosey on down the Internet. A video company: The website that works poorly Our supplier of video services shall r... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Marketing and Sales - Jobs People Hate?

I saw this morning that CNBC had a slideshow on Jobs People Hate.  Marketing was mentioned as no. 10, indirectly mentioned as Product Management at no. 3 and coming in at no. 2 was Director of Sales and Marketing.  The reasons they are listed?  Lack of direction and an absence of opportunity for growth were blamed as the top two reasons for dissatisfaction. Of course, most people would hate a job where there was a lack of direction and no room to grow.  On the other hand, in today's economy, a pragmatist might ask, "who has the luxury of loving their job?"  I wrote my book, Buyer Steps to help business obtain direction in their marketing and sales efforts.  My experience would tell me that a byproduct of getting an organization moving in the right direction is more opportunity for most people in the company. A few questions for a marketing team: 1) Do you truly und... (more)