Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

Subscribe to Marketing Automation: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing Automation: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories

Human beings are social creatures who many years ago depended on that socialization for survival. Say what you like about machines, processes and institutions, humans enjoy the company of others. Over the last few decades, we have tried to mitigate that basic need and now oddly enough, it is technology that brings socializing back into our lives. Wonder why video games sales are down? Relationships would be a candidate for contributing to slower game sales. Conversations have become entertainment over the Internet and our ability to generate our own media has grabbed our collective attention right now. Were video games just pacifying us until we figured these social media sites out? Instead of spending three hours playing a video game, a teenager may spend an hour on games talking to other players on a headset, an hour watching video on Hulu and an hour talking to fri... (more)

How To Market White Papers

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on marketing white papers. ClickDocuments: White Papers Cheat Sheet How White Papers Can Turbo-Boost Your Lead Generation Campaign Generating quality leads is a growing challenge for many marketing professionals. Michael Stelzner shares his insights in his article How White Papers Can Turbo-Boost Your Lead Generation Campaign. How to Build a Comprehensive (But Simple) White Paper Marketing Plan In order for a white paper to have its desired impact, it has to be read. Just posting white... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corpo... (more)

Google's New Social Gadgets A Game Changer?

Although I think these gadgets are lightweight for any kind of serious user, I can't help but think this feeds Google's overall social strategy that must be drawn up on some war room wall at Google.  I think Google could given us more to save time working with our current social networks and social bookmarking.  If you're not saving me time, I'm still trying to find the value. From a blog posted by Marissa Mayer, VP, Search Products & User Experience and Rose Yao, iGoogle Product Manager: We launched iGoogle in 2005 as a way for people to quickly and easily personalize their G... (more)

DataSync and SugarCRM Form Strategic Partnership

Open Source Journal on Ulitzer DataSync, a provider of integrated small business software-as-a-service (SaaS) solutions, and SugarCRM, the world’s leading provider of commercial open source customer relationship management (CRM) software, have announced a strategic partnership to deliver an integrated suite of small business applications to small businesses. DataSync is the developer of DataSync Suite, a small business software platform that integrates core business applications including SugarCRM, Quickbooks, Zimbra (mail/calendaring) and Drupal (website management) into a sof... (more)

5 Keys to Connecting with Your Customers on Facebook

It’s a lot easier than you might imagine. Guest Post by  Craig Robinson, Editor-in-chief at Qwaya.com.  As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you have to wade through marketing jargon terms like interface. The marketing reality is much simpler as soon as you translate gobbledygook words into meaningful ones. Interfacing is just jargon that means you need to engage with your customers. Most marketers understand the need to engage with their customers.  The hard part is actually doing... (more)