Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

Subscribe to Marketing Automation: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing Automation: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Faster-as-a-Service: Speed Is Now Your Most Important Feature By Peter Saulitis Just ask VC Fred Wilson. He says, “Speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it.” So if you’ve been wondering why speed has appeared in every ad and on every website and product, there’s your answer. These days, it really doesn’t require much to prove that speed is the most important feature of your service; just pay attention to your surroundings one day. Take notice of the person next to you complaining that the mobile site they’re trying to use won’t load, or your cubicle buddy who is ready to throw their laptop out of the window because the tool their trying to use is down — it won’t take long before the idea clicks. Everything Is Changing The digital business era is reshaping the way enterprise businesses operate, ... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corpo... (more)

Media 2.0 on Ulitzer - New Media and Content Marketing Strategies

Here is an interesting news item which claims that UK online ad spend overtakes mainstream TV. The same news was corroborated by another post which stated that spending on online advertising surpasses TV. The news was little disconcerting because it did not seem to match with my ground level experience. So, I decided to probe a little deeper and unearthed more data on Internet ad spend. What I uncovered was more in line with what I perceive to be the real situation. These reports claimed that the Internet ad spend is less than 10% of total ad spend which is only a fraction of ad... (more)

Data Lake: Save Me More Money vs. Make Me More Money By @Schmarzo | @BigDataExpo #BigData

2016 will be the year of the data lake. But I expect that much of 2016 data lake efforts will be focused on activities and projects that save the company more money. That is okay from a foundation perspective, but IT and Business will both miss the bigger opportunity to leverage the data lake (and its associated analytics) to make the company more money. This blog examines an approach that allows organizations to quickly achieve some “save me more money” cost benefits from their data lake without losing sight of the bigger “make me more money” payoff – by coupling the data lake ... (more)

The Future of Cloud Computing – A Study

Recently, I became an executive advisor to Kaavo, a Cloud Applications Management software company. Kaavo is in a unique position to capitalize on the soon to be obvious need to manage applications on the cloud. It's interesting to see the cloud computing predictions and how it will change the way we work with applications. Overview A solid majority of technology experts and stakeholders participating in the fourth Future of the Internet survey expect that by 2020 most people will access software applications online and share and access information through the use of remote serve... (more)

How Do We Respond to Change? (Buyers Are People, Too.)

In the 21st century, the U.S. Labor Dept. predicts that today's learner will have over 10 jobs by the time they are 38. Being able to adapt to changing conditions in your job status and the status of your buyers is an important strength in 2009. I used to have to go to Europe quite a bit and I remember seeing this sculpture in the Louvre. This piece of art is quite beautiful and it really does make you think about how these captives must have felt. It's universal because we have all been there. The four reactions of their captivity depicted in the sculpture are revolt, hope, resi... (more)