Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

Subscribe to Marketing Automation: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing Automation: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable Information (PII), data quality and accuracy, data transmission reliability, pricing, packaging, marketing, sales, support, etc. Companies such as Nielsen, Experian and Acxiom are experts at selling data because that’s their business; they have built a business around gathering, aggregating, cleansing, aligning, packaging, selling and supporting data. So instead of focusing on trying to sell your data, you should focus on monetizing the customer, product and operational insights that are gleaned from the data; insights that can be used to optimize key business and operational processe... (more)

What Is #DigitalTransformation? | @ThingsExpo #AI #DX #IoT #SmartCities

For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.” In a recent blog “How To Achieve Digital Transformation,” I stated with the following definition of Digital Transformation: “The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data ... (more)

Bob Davis joins Plutora Executive Team as Chief Marketing Officer

Bob Davis joins Plutora Executive Team as Chief Marketing Officer Experienced marketing and high-tech executive to lead global marketing efforts Santa Clara, CA–May 23, 2017 – Plutora®, the leading provider of enterprise release, test environment, and software quality management solutions, today announced the appointment of Bob Davis as its chief marketing officer (CMO). Davis is a veteran marketing executive with experience leading marketing efforts in emerging startups as well as global organizations. As CMO, he will oversee global marketing strategy and drive revenue efforts across the Plutora portfolio. “Bob has led global marketing efforts for a wide range of organizations that have literally changed the way that customers build and manage their IT infrastructures and business strategies. His deep understanding of platform and cloud products coupled with his abi... (more)

Top Sales Executive to Share His Insights on Ulitzer

Lee Novak, one of the top sales executives in the country, launched his Ulitzer blog to share his experience, insights, and sales coaching tips. Lee Novak, a Sales Management Executive for 25 years, uses a proven people-first, client-first philosophy. Lee has a reputation for building teams that not only are high-performance groups but also that do business the right way, at the right time and for the right reasons. Novak publishes his Ulitzer blog posts on his two topic sites: Lee Novak on Ulitzer (http://leenovak.ulitzer.com) Team Building (http://teambuilding.ulitzer.com) Sales Coaching (http://salescoaching.ulitzer.com) He received numerous awards for his sales leadership, innovativeness and measured performance while working in various executive roles at ADP Dealer Services (a Fortune 500 company in the technology and service sector) for 21 years - where he was... (more)

Yammer Looks Smart - A Quick Review

Yammer is relatively new and is funded by two venture capital funds; Founders Fund and Charles River Ventures. It also is a very clever idea to get some of the instant messaging benefits of Twitter and apply them to a closed corporate environment. As a private communications tool, Yammer is effective since the user doesn’t have to spam everyone. They simply post it to their own company view of Yammer. The user can also look at profiles of other employees to learn more about them. The profile will include a photo, background information and they are working on. Just like Twitter, the user can follow their fellow employees to get updates. The user can search any topic and see what the other employees had to say about it. Users can receive updates anywhere due to the iPhone and Blackberry updates. Yammer also has a desktop application which looks a lot like Tweetdeck ... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Microsoft Dynamics CRM: Top Sites and Downloads

If you are a Microsoft Dynamics CRM client or you are considering Microsoft Dynamics CRM, this is a good place to start.  From Microsoft: Microsoft Dynamics CRM Visit crm.dynamics.com. The Microsoft Dynamics CRM Web site is the place to go for information on all things CRM. You’ll find everything from an introduction to CRM and its value to your business to white papers, product specifications, customer testimonials, links to CRM communities, and much more. Resource Center Visit rc.crm.dynamics.com/rc/default.aspx. The Resource Center is a one-stop shop designed to help you get started, maximize your efficiency, and build your business. Using a community-centered approach, the Resource Center brings some of the best ideas via blogs, forums, and newsgroups right to your desktop. But if you like to explore them on your own, you’re just a click away. Ramp up now and ga... (more)

Business Martial Arts Lesson – It Will Take You Twenty Times to Learn This Move

This is Lesson No. 6 of a Continuing Series on How Martial Arts Skills can be Applied to Business It will take you twenty times to learn this move – New students come into class and see all of the Hapkido techniques on sheets on the wall. The list is intimidating to say the least. Korean terminology, foundational moves, nuanced techniques and sometimes small notes written in pen on top of the typed sheets. White belts get very impatient because they want to be as fast as the higher belts. What they can't embrace is that we were all white belts once and if you want to be fast, you have to allow yourself to become masters of the foundation which is going to take more time than you thought. One technique for teaching that I have used is to tell students, “it will take you twenty times to learn this move”. You should see how the stress in their faces goes away. I have giv... (more)

Salesforce.com Unveils Salesforce Chatter

New Media on Ulitzer Salesforce.com unveiled Salesforce Chatter, a new secure enterprise collaboration application and social development platform. Salesforce Chatter will revolutionize the workplace by leveraging the social networking models made popular by the consumer Web, allowing any company to collaborate in real time with a secure, private social network for their business. Content, applications and people will now have profiles, feeds and groups, enabling them to be deeply connected. In addition, developers will now be able to use the Salesforce Chatter platform to build social enterprise applications, and all 135,000 native Force.com applications will instantly become social. Salesforce.com is the only company uniquely positioned to deliver a social, enterprise-scale application and platform like Chatter because of its world-class security, trusted sharing... (more)

ClickInsights: Social Media Marketing in 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?". Read on to get their insights. Chris Garrett Blog ChrisG Twitter chrisgarrett "Just having "cares" in your Twitter name is not enough" Chris Garrett's Bio Chris Garrett is an internet consultant, writer, web geek and co-author of the popular ProBlogger Book. Since 1994, Chris has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. Chris Garrett's Tip I have never been very good with predicting the future so I am sure other people will have better and more accurate answers! That said, the biggest changes ... (more)