Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

Subscribe to Marketing Automation: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing Automation: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.” In a recent blog “How To Achieve Digital Transformation,” I stated with the following definition of Digital Transformation: “The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data ... (more)

Key to Data Monetization | @CloudExpo #IoT #BigData #Analytics #AI #DX #DigitalTransformation

Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable Information (PII), data quality and accuracy, data transmission reliability, pricing, packaging, marketing, sales, support, etc. Companies such as Nielsen, Experian and Acxiom are experts at selling data because that’s their business; they have built a business around gathering, aggregating, cleansing, aligning, packaging, selling and supporting data. So instead of focusing on trying to sell your data, you should focus on monetizing the customer, product and operational insights that are gleaned from the data; insights that can be used to optimize key business and operational processe... (more)

Top Sales Executive to Share His Insights on Ulitzer

Lee Novak, one of the top sales executives in the country, launched his Ulitzer blog to share his experience, insights, and sales coaching tips. Lee Novak, a Sales Management Executive for 25 years, uses a proven people-first, client-first philosophy. Lee has a reputation for building teams that not only are high-performance groups but also that do business the right way, at the right time and for the right reasons. Novak publishes his Ulitzer blog posts on his two topic sites: Lee Novak on Ulitzer (http://leenovak.ulitzer.com) Team Building (http://teambuilding.ulitzer.com) Sales Coaching (http://salescoaching.ulitzer.com) He received numerous awards for his sales leadership, innovativeness and measured performance while working in various executive roles at ADP Dealer Services (a Fortune 500 company in the technology and service sector) for 21 years - where he was... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

Media 2.0 on Ulitzer - New Media and Content Marketing Strategies

Here is an interesting news item which claims that UK online ad spend overtakes mainstream TV. The same news was corroborated by another post which stated that spending on online advertising surpasses TV. The news was little disconcerting because it did not seem to match with my ground level experience. So, I decided to probe a little deeper and unearthed more data on Internet ad spend. What I uncovered was more in line with what I perceive to be the real situation. These reports claimed that the Internet ad spend is less than 10% of total ad spend which is only a fraction of ad spend on TV. Ad Spend to Grow 6.7% in '08, Internet to Overtake Radio in '08 & Mags in '10 Share of Ad Spending by Medium - April 2008 How can both be true? Careful reading of all the reports resolved the mystery. The first set of reports … “… counts the money companies spend on their own we... (more)

First-Ever Guide Brings Together Mobile Experts on How to Make, Monetize and Market Mobile Apps

Popular print book now available as eBook through Amazon STORY HIGHLIGHTS The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business draws from the vast experience of its authors analyst and mobile authority Peggy Anne Salz and top-producing marketing executive Jennifer Shambroom The Everything Guide To Mobile Apps is the first-ever resource to offer guidance from 25+ experts across the mobile ecosystem on how to make, monetize and market mobile apps The popular print book, sold at Barnes & Noble and Amazon, is now available as an eBook through the Amazon online book store SAN FRANCISCO, CALIF. AND COLOGNE, GERMANY - MAY 17, 2013 — To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, hav... (more)

CMOs, IT Cost Optimization and Innovation

In her recent Forbes series on the CMO-CIO partnership, Kimberly Whitler interviewed leading organizations' CIOs and CMOs, spotlighting the impacts of that partnership (or the lack thereof) on whether or not organizations achieve their goals, and at what cost. What is not discussed is the role of operational excellence and cost optimization-specifically technology asset optimization, whether IT assets or marketing technology assets-in funding innovation. As she noted, "Gartner, the world's leading information technology research and advisory company, famously prognosticated that CMOs will spend more on IT than CIOs by the year 2017." With CMOs driving new investments in technology infrastructure, CIOs have new challenges in ensuring that IT costs are transparent, usage is metered and tracked, and savings are applied to fund increasing innovation, regardless of wh... (more)

Marketing Your Way Out of The Recession

It's anyone's guess when the recession bottoms out and we get back to growth.  Rather than remain in a "state" of denial - like California did for too long - or adopt a hunker down mentality - "let's just ride this one out" - as many companies have, there's a middle path of taking proactive measures steps now, so that when growth reappears, your company is better positioned to gain an unfair share of the increased customer demand that will be there to harvest.  Here are a few considerations to come out will your guns ablazing. Get back to basics.  One of my colleagues recently said to me, "since when did marketing strategy become an oxymoron?"  What he meant by this remarks is that the recession is causing many marketers to start changing strategies on the fly and resort to strategy-de-jour or reactive tactics at the expense of strategy.  Doing so runs the risk tha... (more)

Marketing Needs To Be Measured To Show Authentic Value

For any executive who have been around for awhile, it's difficult to believe that there is still any question that marketing needs to show metrics for its efforts. In past branding efforts, this could be difficult. However, many CEOs now have a strong quantitative background and their primary language is numbers. Without strong metrics, marketing runs the risk of being misunderstood and undervalued. From an operations standpoint, if you don't know what you did, how do you know what to go do? It's that simple. An excerpt from today's press release at eMarketer: "The need for measurement and analytics is growing in importance. According to a study by the Lenskold Group and MarketSphere, 65% of marketers said that CEOs and CFOs are demanding to see return on investment (ROI) as a part of securing budgets for marketing initiatives. Seventy-nine percent of the marketers felt ... (more)

Internet Marketing Is Just Marketing

Internet marketing, web marketing, web 2.0, social media, youtube, twitting, SEM, SEO, PPC...what the? Most people can see that the internet would be, or could be, a great place to market their products or services but it can all get a little confusing. There’s a new technology out every other day. How do you use it all to promote and sell your businesses products/services? Is it even worth it? Well it certainly can be worth it if done correctly. We all know that the young men behind technologies like Facebook have made millions upon millions, and that big businesses like Chrysler have had great successes with different online campaigns. But, it’s also just as easily used to sky rocket the sales of a small business. In the same way that both large and small businesses can profit from newspaper ads (using them in a different way) small businesses can use the Internet, ... (more)

How To Market White Papers

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on marketing white papers. ClickDocuments: White Papers Cheat Sheet How White Papers Can Turbo-Boost Your Lead Generation Campaign Generating quality leads is a growing challenge for many marketing professionals. Michael Stelzner shares his insights in his article How White Papers Can Turbo-Boost Your Lead Generation Campaign. How to Build a Comprehensive (But Simple) White Paper Marketing Plan In order for a white paper to have its desired impact, it has to be read. Just posting white papers on your website alone is clearly not enough. Sheldon Gladstein's thoughts on this topic are at How to Build a Comprehensive (But Simple) White Paper Marketing Plan. How to Create a Viral Marketing Buzz Michael Stelzner says that good white paper is like the Energizer Bunny. It keeps g... (more)