Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

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Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable Information (PII), data quality and accuracy, data transmission reliability, pricing, packaging, marketing, sales, support, etc. Companies such as Nielsen, Experian and Acxiom are experts at selling data because that’s their business; they have built a business around gathering, aggregating, cleansing, aligning, packaging, selling and supporting data. So instead of focusing on trying to sell your data, you should focus on monetizing the customer, product and operational insights that are gleaned from the data; insights that can be used to optimize key business and operational processe... (more)

What Is #DigitalTransformation? | @ThingsExpo #AI #DX #IoT #SmartCities

For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.” In a recent blog “How To Achieve Digital Transformation,” I stated with the following definition of Digital Transformation: “The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data ... (more)

Business Martial Arts Lesson - The Foundation

Hapkido is a form of martial arts that is practiced heavily in Korea and is similar to jujutsu practiced in Japan. The word Hapkido itself comes from hap meaning harmony, ki meaning internal energy or strength and do meaning the way or joining energy. Hapkido in word and in action should emphasize the harmony of energy through internal strength. I was lucky enough to live near a couple of Hapkido masters that led me to earn a black belt after years of training and eventually teach the art myself. I believe Hapkido gave me life skills outside of being a better martial artist. At the request of a friend of mine, I’ve decided to share some of those lessons with you over the next few weeks. Laying a Foundation – Hapkido is a building program that relies on previous steps along the way to put you in the position to learn the nuances. The thing that frustrates people in tra... (more)

Bob Davis joins Plutora Executive Team as Chief Marketing Officer

Bob Davis joins Plutora Executive Team as Chief Marketing Officer Experienced marketing and high-tech executive to lead global marketing efforts Santa Clara, CA–May 23, 2017 – Plutora®, the leading provider of enterprise release, test environment, and software quality management solutions, today announced the appointment of Bob Davis as its chief marketing officer (CMO). Davis is a veteran marketing executive with experience leading marketing efforts in emerging startups as well as global organizations. As CMO, he will oversee global marketing strategy and drive revenue efforts across the Plutora portfolio. “Bob has led global marketing efforts for a wide range of organizations that have literally changed the way that customers build and manage their IT infrastructures and business strategies. His deep understanding of platform and cloud products coupled with his abi... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

Forrester's Five Year Forecast on Interactive Marketing Spend

No big surprise, but overall advertising budgets are declining. The biggest increase of 34% CAGR will be in social media which is quickly becoming what marketing never had the ability to be before which is the most efficient and scalable conversation strategy available. Interactive marketing now represents over 20% of all marketing spend and close to $55 billion. This speaks to the need to put more thought into how marketing is contributing to the efforts of revenue generation and the long term reputation of the company. The C-level wants marketing to be productive AND efficient. It can be done. Forrester is offering the full report at Forrester. ... (more)

Accountant's CRM Use Just Doesn't Add Up

A recent press release by CPA firm Templeton offered some interesting data on poor CRM adoption rates by accountants. Using a strong CRM solution is a critical strategy for any firm of size that considers its relationships important to the long term success of the company. It's interesting to me how service companies that are clearly in the relationship business are willing to add costs to those relationships by not using automation. If I were a client, I would be more than a little concerned since those additional costs for inefficiencies were being pass on to me in my bills. I want my accounting firm's knowledge about my business to be fast, accurate and contextual about who I am at each touch point. That's what a good CRM implementation delivers. Accountants need to realize what many companies have realized years ago. That you can change all of the processes and pe... (more)

Google's New Social Gadgets A Game Changer?

Although I think these gadgets are lightweight for any kind of serious user, I can't help but think this feeds Google's overall social strategy that must be drawn up on some war room wall at Google.  I think Google could given us more to save time working with our current social networks and social bookmarking.  If you're not saving me time, I'm still trying to find the value. From a blog posted by Marissa Mayer, VP, Search Products & User Experience and Rose Yao, iGoogle Product Manager: We launched iGoogle in 2005 as a way for people to quickly and easily personalize their Google experience with all the information on the web that was most useful to them. Now tens of millions of people choose to use their iGoogle homepage to check email, track the news, watch videos, chat with friends and much more. Today, we're pleased to tell you about the new social features... (more)

New Research Report - Netbook Shipments Twice as High as Laptops

Workers who commute or travel find that Netbooks are just much more travel friendly than larger laptops.  For salespeople who want more space in their bag or even marketers who will present using a projector, Netbooks make sense.  The truth is which applications being delivered on the cloud and the ever-accessible Internet, it's little surprise that Netbook purchasing has accelerated. From the world of things just keep getting smaller...this recent report from DisplaySearch, an NPD Company. Mini-Note PC (Netbook) Shipments Grow at Twice the Rate of Notebook PCs in Q2’09 Sort Date: 08312009 AUSTIN, TEXAS, August 31, 2009—In Q2’09, the total notebook PC market posted strong Q/Q and Y/Y growth as units surged past the 38 million mark, as reported in the DisplaySearch Q3’09 Quarterly Notebook PC Shipment and Forecast Report. The mini-note PC (netbook) market was particu... (more)

Hidden Forces That Impact Your Buyer - A Cheat Sheet

I've often wondered why people sometimes struggle with decisions as an individual or in groups. Group dynamics are very interesting to me and personal behavior that seems to be fueled by fear or embracing life/opportunity is equally intriguing. Regrettably, you will see in certain groups that people will move in the direction of fear-based living. That being said, this is a short list of behavior terms that psychologists/researchers use to describe what goes on with people when making decisions. It’s part of the research I have done for my book. When you’re having a bad day because someone did something that made no sense or “the group” is being strange, perhaps one of these terms will give you some short-term comfort. Humans seem to do the same things over and over – they just attach different names to it. Adjustment Heuristic – When people tend to rely on specific... (more)

FeedMagnet - Obvious Social Value Simplified

Social media can be a vexing component of the overall marketing effort.  On one hand, hundreds of millions of people use it.  On the other hand, how does a company make use of it?  The power of the network is the number of people on the network itself.  The beauty of a popular platform is that the more time that more people stay on the network, it looks like a good advertising opportunity.  Unfortunately, the Digital Buyer can be very savvy about ignoring ads so it makes it particularly challenging to advertise with any great success.  To address this, FeedMagnet takes the true value out of social network and puts back to work for the brand. In the new digital world, what others say about you is infinitely more important and viral than what you say about yourself.  FeedMagnet takes what others say about your brand from the social networks and presents it at whateve... (more)