Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

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Latest Articles from Marketing Automation
For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” p...
I hear it often; I need to acquire more customers like my “most valuable” customers. But what makes a customer “most valuable”? What are the characteristics and/or behaviors that make a customer “most valuable”? This simple question is anything but simple. Let me explain through an exe...
Even with so many tools out there today, marketing automation is still not an easy task, especially in the startup world. I sat down with Dave Ginsburg, CMO of Pluribus Networks, an SDN startup in Palo Alto, California, that has just announced a $50-million funding round and has been i...
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and ope...
I spent last week at the Strata + Hadoop World Conference in New York City with 5000 other “big data” customers, vendors, and enthusiasts. In the last 6 months we’ve seen demand for a “big data” based network infrastructure really start to take off, and I’ve spent a lot of time recentl...
As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. After building a solid customer base, churn becomes a priority. Th...
Marketers in global manufacturing businesses are looking to improve customer engagement and increase marketing effectiveness as they support prospects and customers through the discovery and buying process. To be successful, these marketers need to quickly transition from conventional ...
Taking the alignment of the CMO and CIO beyond strategy into IT Cost Optimization. Without operational excellence and cost optimization—specifically technology asset optimization, whether IT assets or marketing technology assets—cost pressures could limit funding for innovation. With...
Being a revenue-focused, data-driven tech marketer is no longer a best practice—it is, to use Hollis Tibbetts' pithy wording, "table stakes." But even if a marketing organization can't quite raise the stakes to get a seat among their best-performing peers (many marketers lag behind acc...
The prolific marketing writer Seth Godin talks about persuasion when it comes to marketing. He shares his opinion that the ability to persuade is marketing’s role and not the ability to convince. Relying on emotion to change behavior is a proven consumer-based marketing approach. Fr...
Effective immediately, 30 members from South Florida's leading brokerage and property management firm Flagler Real Estate Services, LLC (FRES) join Avison Young, forming the nucleus for Avison Young's entry into the Florida commercial real estate markets. The move further expands Aviso...
How well have you planned your content distribution on partner sites to help buyers? You have to fish where the fish are and often it is at another company's website. Providers need to make their content available that matches the buyer's steps at their partner's websites. If planni...
As the head of marketing, your most important internal client is the CEO. It is often said that the CEO has to identify with the brand messaging. The brand messaging needs to be in harmony with the CEO at the end of the day. It needs to match the CEO in quality and narrative. Buyer...
Time is an asset we cannot get back and buyers know this. The quality and speed in which providers can move buyers from newbie to informed status on a topic, the more value the buyer attaches to that provider. If providers want to inspire today’s time-crushed buyer, making it easy fo...
Our next upcoming webinar is entitled GovCloud 2.0, and a headline topic we will be introducing is called ‘Harnessing Enterprise Search for IM best practices‘. IM is of course Information Management and refers to all aspects of Governments needs to managed records. Presiden...
Last week I had the huge pleasure of meeting the CIO for Ontario Province Dave Nicholl, and members of his executive team, for our upcoming white paper ‘Cloud Computing and the Drummond Report‘. Innovation Opportunities at the Touch Points As one of the team Samantha Liscio...
Last week, our President, Jeff Erramouspe (@jefferramouspe), sat down with DemandGen Report via Skype to discuss the latest trends surrounding content marketing  and marketing automation.  The focus of the discussion revolved around the symbiotic relationship between content and market...
Callidus Software Inc. announced on Monday that Certify Data Systems, a pioneer in Health Information Exchange (HIE) technology, has selected the LeadFormix Marketing Automation platform to optimize its lead generation and sales and marketing effectiveness. The agreement was signed in ...
One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife.  While it is true that this show may actually decrease your IQ as you watch it, I firmly believe that you can offset the loss of brain cells by making snarky comments about the participants, thus impro...
It's not that I don't like business...I can't stand boring businesses that have no intention of making a dent in the world...or improving it. They are just "getting in the way of the money" with the hope of being chosen. Usually, it's a dearth of creativity/courage, either one - it's ...
Many providers are still relying on their company's viewpoint for their marketing. Since buyers can instantly share information in the 21st century, it is best to adjust heavily toward helping the buyer reach their goals. Buyers want information in specific ways at ideal times to accel...
QuestBack ramps up its Social CRM offering with the launch of QuestBack Social Insight, to help organisations create real business value from their social media initiatives and achieve better understanding of their customers. With more and more businesses embracing social media to rea...
Sitecore announced on Tuesday an online marketplace of on-demand applications, services, and integration solutions developed for Sitecore's Customer Engagement Platform. The Sitecore App Center adds value to Web Content Management and digital marketing initiatives by delivering pre-int...
Sitecore, the company that has redefined Web Content Management, announced today it has acquired the development team and the intellectual property of Pectora. A long-standing Sitecore technology partner, Pectora, provides Web publishing solutions for deep integration with print-based ...
Sitecore has announced that the company's Vice President Global Strategic Alliances, Jean-Paul Gomes, has been invited to join Microsoft's Windows Azure Platform Customer Advisory Board (CAB). As a board member, Gomes will advise Microsoft's Windows Azure product management team on ind...
Congratulations. Everyone in your company is now in marketing, sales and service. They may not reside in any of those three departments and they may lack in specialized skills, but they can create a bridge of trust which is smart marketing. I recently wrote a white paper called The Dig...
Adobe on Monday announced the availability of Adobe® LiveCycle® Enterprise Suite 2.5 (ES2.5), expanding the company’s set of solutions for delivering superior customer experiences. New capabilities in LiveCycle ES2.5 include enterprise mobility for improved multiscreen delivery of appl...
At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action. Their platform was burning and the buyer needed to make a decision. The provider would work hard to shove as much biased information down their throats as pos...
Today I have posted a white paper on the Digital Buyer approach and why business providers must change their approach in order to obtain and retain more of them. It's time companies and firms of all sizes organized their revenue efforts around The Digital Buyer's needs. You don't wan...
IBM and Unica Corporation today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash. A publicly held company in Waltham, Mass., Uni...
It is the provider’s marketing leadership that is charged with helping buyers go through their steps. But the big cultural shift is when everyone in the provider’s company decides to be a marketer. Stories are as old as cave drawings it seems. It’s the opportunity to describe what...
Adobe Systems Incorporated and Day Software Holding AG announced the two companies have entered into a definitive agreement for Adobe to launch a public tender offer to acquire all of the publicly held registered shares of Day Software for CHF139 per share in cash in a transaction valu...
Social media can be a vexing component of the overall marketing effort. On one hand, hundreds of millions of people use it. On the other hand, how does a company make use of it? The power of the network is the number of people on the network itself. The beauty of a popular platform...
While they acknowledge that use of the Internet as a tool for communications can yield both positive and negative effects, a significant majority of technology experts and stakeholders participating in the fourth Future of the Internet survey say it improves social relations and will c...
How Generation Y will continue in their online sharing ways. In a survey about the future impact of the Internet, a solid majority of technology experts and stakeholders said the Millennial generation will lead society into a new world of personal disclosure and information‐sharing us...
Latest update to the HTK horizon platform delivers truly personalised IVR, SMS and email for contact centres and large enterprises. HTK has announced the latest version of its multi-media platform, HTK Horizon. Horizon version 2.2 provides a dynamic IVR capability that automatically a...
A new web site enabling agencies and the public to review the detailed financial performance of federal IT investments using dashboards. The home page offers a quick glance into the overall investment portfolio while also allowing you to go deeper into specific IT investments. The s...
A solid majority of technology experts and stakeholders participating in the fourth Future of the Internet survey expect that by 2020 most people will access software applications online and share and access information through the use of remote server networks, rather than depending ...
Women now account for 50 percent of the U.S. workforce.[i] In 1969, they made up 33 percent of the workforce.[ii] Women have become important breadwinners in the U.S. and now account for 62 percent of college associates’s degrees, 57 percent of bachelor’s degrees, 60 percent of all mas...
IBM recently conducted interviews with 1,500 leaders from all over the globe across 60 countries representing 33 industries. Their conclusions about what it takes to be successful in today's complex environment: Facing a world becoming dramatically more complex, it is interesting that...