Marketing Automation

The explosion of marketing technology has meant big changes for marketers. But what does it mean for our strategies, and how do we keep up? 14 experts share their ideas. The post 14 Experts Weigh in on Marketing Technology Strategy appeared first on Right Source Marketing.

In this episode we discuss digital marketing strategy and SAP Hybris with Jackie Palmer, Global VP, Strategy and Solution Management at SAP.  If you are not familiar with SAP Hybris, it is SAP’s platform for customer engagement and commerce that includes five distinct areas: marke...

Wondering how to get that shiny new marketing automation platform you purchased up and running? You will need help. Here's why. The post The Answer Is Yes, You Do Need Help Setting Up Marketing Automation appeared first on Right Source Marketing.

Sangram VajreThis transcript was edited for readability.  The original video recorded interview can be watched here.Hello, I’m Kevin Benedict, Senior Vice President of Solutions Strategy here at Regalix, and I want to thank all of you for joining this Digital Expert Inte...

The post Wonders of Marketing Automation appeared first on .

Dynatrace blog We’re less than two weeks away from our flagship event Perform 2018, and in the final throws of pulling together all of the content. It’s fair to say that I’m even more excited about 2018 than I was for 2017! Haven’t registered yet? Better be quic...

Today’s finance customers are not comparing their experience between banks or insurance companies; instead, they’re measuring customer experience to Amazon, Southwest Airlines, Apple, and Disney, as well as fintech and insurtech companies. Because of this change in consumer behavior, f...

Modern websites are increasingly dependent on third-party services for most of the features it provides like widgets, ads, social marketing tags, page analytics, conversion tracking, etc. Performance optimization is no longer limited to managing the size and format of the images embedd...

An Intellyx Brain Candy Brief As digital transformation first began to take root, many organizations saw it as all about only two things: marketing and mobile. […]

Following a tradition dating back to 2002 at ZapThink and continuing at Intellyx since 2014, it’s time for Intellyx’s annual predictions for the coming year. If […]

It is a fair question, that I have heard often recently. Does anybody on the team building the new Dynamics 365 Marketing application… know anything about Marketing? Or the Microsoft partners that will be expected to sell it for that matter? How on earth will this succeed? Is it ...

Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices. The post Why Marketing is Broken — and How You Can Fix It appeared first on Right Source Marketing.

Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices. The post Why Marketing is Broken — and How You Can Fix It appeared first on Right Source Marketing.

You visit a website. You register for a white paper download. You get an email. Open it, and you get another one in 2 days. Ignore it and three days later, you get another one. And so it goes. Welcome to the wonderful world of IF/THEN marketing automation statements – probably th...

An Intellyx Brain Candy Brief As digital transformation continues to change nearly every aspect of how organizations do business, the importance of the customer journey and […]

Unpack the top 5 benefits of integrating your CRM with Marketing Automation in today’s Age of the Customer.

Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable ...

A release is a set of customer visible and operational features that together provide a completely new or improved product capability. It’s something that’s meaningful from the user’s perspective, often comprised of user stories and service delivery related activities. Digg...

When a critical outage occurs, DevOps teams automatically know to contact the relevant programmers or ITOps or SecOps teams for help in resolving the problem and managing the incident. But what about everybody else? Don’t they matter, too? What about the marketing and sales and executi...

This is a collection of marketing unicorn resources curated from sources across the web. Why Marketing Unicorns Are Such a Big Deal | Earnworthy earnworthy.com/marketing-unicorns/ Jun 29, 2015 – Let’s face it. Marketing is changing in a big way. The days of Don Draper ...

The post Bob Davis joins Plutora Executive Team as Chief Marketing Officer appeared first on Plutora.

Please find here below more information about some recent M2M IoT market reports from Berg Insight. On the links below you can download executive summaries and tables of contents for each of the studies. Fleet management in South Africa – 2nd Edition – How will the market for fle...

To be successful, a marketing team must include a variety of people. As you build your team, make sure to look for these 7 types of people. The post Want a Successful Marketing Team? Hire These 7 Types of People appeared first on Right Source Marketing.

How Lenders Can Leverage the MLS TO Replace Lost REFI VOLUME and Generate More New Home Finance Opportunities Interacting Within the MLS To Boost Your Mortgage Business AND rePLACE LOST REFI VOLUME When it comes to driving more leads, technology isn’t a silver bullet. Relationships and...

How can LOs Improve Their Mortgage Marketing and Selling Effectiveness Every loan originator has one obvious, common goal: growing leads and their business. But not every LO has the right strategy to turn that goal into a reality. Below you’ll find 6 tips from RatePlug to improve...

The most read post of mine was, and still is, this one that I wrote in 2013. It has been viewed more than 100,000 times even though it is so far out-of-date, it is probably completely wrong information today. While I understand that “technical” articles will always draw mor...

Marketing automation can be a significant investment, so here’s how you to prove its worth and get buy-in from those writing the check for it. The post How to Justify the Cost of Marketing Automation appeared first on Right Source Marketing.

10 CONTENT MARKETING Resources  Content is king, unless it’s just content. As more and more marketers shift their strategies, more attention (and money) is being bookmarked to establish analytics-based content marketing strategies. Content creation itself is easy. The difficult part ab...

Salesforce uptime and performance have driven plenty of business success. What today’s users like about Salesforce is that it has a lot of customization capabilities and can integrate with other popular, business-critical apps. It’s possible for a company to connect Salesforce with any...

B2B Marketing Resources for Busy Marketing Departments Utilizing solid B2B marketing resources can be the difference between a good marketing department and an amazing marketing department. Macon Raine has created 12 high quality, easy-to-use resource templates that any marketing depar...

Content marketing writer’s Block? Don’t focus on content – focus on insight! Stuck in your content marketing? Looking for content marketing ideas? Don’t sit in a room brainstorming without data, instead, respond to user demand for content by approaching your brainstorming armed w...

Content marketers spend a lot of time conceptualizing and creating remarkable content as part of their content marketing strategies. But if that content never reaches the right audience, it’s not going to make a difference. Marketing automation is a powerful tool that helps you deliver...

Textbooks have been abandoned and summer is in full force. School is out, and that means we’re welcoming new faces as part of our summer internship program! AppDynamics is growing, and we’re always searching for the brightest to help us build great products! Our top priority is to prov...

When most people hear the phrase “on-call”, they likely think of doctors, or folks in the medical profession. But those of us in IT know there’s another on-call world — one where Operations & Development Teams alike are awakened at 2 am to a notification telling them their se...

Yay. You’ve evaluated and selected a marketing automation platform. Umm. Okay. Now what? When you were evaluating marketing automation platforms, your sales rep should have explained it for you. If he or she didn’t explain it, we will. Generating leads won’t be easy or fast. It will ta...

Being a marketer today means running a data-driven operation that delivers sales-ready leads resulting in revenue. That’s pretty scary isn’t it? Most likely, you aren’t a data scientist or a sales expert. Your expertise probably lies in targeting audiences with creati...

Back in the early days of the modern smartphone era (in the ancient times of 2007) the business of building a mobile application was pretty simple and straightforward. A developer (or two or three) got together because they had an idea. They wrote the app (usually starting with a relat...

Just ask VC Fred Wilson. He says, “Speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it.” So if you’ve been wondering why speed has appeared in every ad and on every website and product, there’s your answer. These days, it...

Simple stupid marketing tip #2 is “be everywhere” and it relates more to personal branding and selling than it does to “Marketing” with a capital M. If you have a new website and want to more people to find you when they search online, it’s easy to create social media profi...

I worked with IBM executive Sandy Carter back in the ‘SOA days’ of the last decade, when she was Vice President for SOA at IBM and […]