Marketing Automation

Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable ...

A release is a set of customer visible and operational features that together provide a completely new or improved product capability. It’s something that’s meaningful from the user’s perspective, often comprised of user stories and service delivery related activities. Digg...

When a critical outage occurs, DevOps teams automatically know to contact the relevant programmers or ITOps or SecOps teams for help in resolving the problem and managing the incident. But what about everybody else? Don’t they matter, too? What about the marketing and sales and executi...

This is a collection of marketing unicorn resources curated from sources across the web. Why Marketing Unicorns Are Such a Big Deal | Earnworthy earnworthy.com/marketing-unicorns/ Jun 29, 2015 – Let’s face it. Marketing is changing in a big way. The days of Don Draper ...

The post Bob Davis joins Plutora Executive Team as Chief Marketing Officer appeared first on Plutora.

Please find here below more information about some recent M2M IoT market reports from Berg Insight. On the links below you can download executive summaries and tables of contents for each of the studies. Fleet management in South Africa – 2nd Edition – How will the market for fle...

To be successful, a marketing team must include a variety of people. As you build your team, make sure to look for these 7 types of people. The post Want a Successful Marketing Team? Hire These 7 Types of People appeared first on Right Source Marketing.

How Lenders Can Leverage the MLS TO Replace Lost REFI VOLUME and Generate More New Home Finance Opportunities Interacting Within the MLS To Boost Your Mortgage Business AND rePLACE LOST REFI VOLUME When it comes to driving more leads, technology isn’t a silver bullet. Relationships and...

How can LOs Improve Their Mortgage Marketing and Selling Effectiveness Every loan originator has one obvious, common goal: growing leads and their business. But not every LO has the right strategy to turn that goal into a reality. Below you’ll find 6 tips from RatePlug to improve...

The most read post of mine was, and still is, this one that I wrote in 2013. It has been viewed more than 100,000 times even though it is so far out-of-date, it is probably completely wrong information today. While I understand that “technical” articles will always draw mor...

Marketing automation can be a significant investment, so here’s how you to prove its worth and get buy-in from those writing the check for it. The post How to Justify the Cost of Marketing Automation appeared first on Right Source Marketing.

10 CONTENT MARKETING Resources  Content is king, unless it’s just content. As more and more marketers shift their strategies, more attention (and money) is being bookmarked to establish analytics-based content marketing strategies. Content creation itself is easy. The difficult part ab...

Salesforce uptime and performance have driven plenty of business success. What today’s users like about Salesforce is that it has a lot of customization capabilities and can integrate with other popular, business-critical apps. It’s possible for a company to connect Salesforce with any...

B2B Marketing Resources for Busy Marketing Departments Utilizing solid B2B marketing resources can be the difference between a good marketing department and an amazing marketing department. Macon Raine has created 12 high quality, easy-to-use resource templates that any marketing depar...

Content marketing writer’s Block? Don’t focus on content – focus on insight! Stuck in your content marketing? Looking for content marketing ideas? Don’t sit in a room brainstorming without data, instead, respond to user demand for content by approaching your brainstorming armed w...

Content marketers spend a lot of time conceptualizing and creating remarkable content as part of their content marketing strategies. But if that content never reaches the right audience, it’s not going to make a difference. Marketing automation is a powerful tool that helps you deliver...

Textbooks have been abandoned and summer is in full force. School is out, and that means we’re welcoming new faces as part of our summer internship program! AppDynamics is growing, and we’re always searching for the brightest to help us build great products! Our top priority is to prov...

When most people hear the phrase “on-call”, they likely think of doctors, or folks in the medical profession. But those of us in IT know there’s another on-call world — one where Operations & Development Teams alike are awakened at 2 am to a notification telling them their se...

Yay. You’ve evaluated and selected a marketing automation platform. Umm. Okay. Now what? When you were evaluating marketing automation platforms, your sales rep should have explained it for you. If he or she didn’t explain it, we will. Generating leads won’t be easy or fast. It will ta...

Being a marketer today means running a data-driven operation that delivers sales-ready leads resulting in revenue. That’s pretty scary isn’t it? Most likely, you aren’t a data scientist or a sales expert. Your expertise probably lies in targeting audiences with creati...

Back in the early days of the modern smartphone era (in the ancient times of 2007) the business of building a mobile application was pretty simple and straightforward. A developer (or two or three) got together because they had an idea. They wrote the app (usually starting with a relat...

Just ask VC Fred Wilson. He says, “Speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it.” So if you’ve been wondering why speed has appeared in every ad and on every website and product, there’s your answer. These days, it...

Simple stupid marketing tip #2 is “be everywhere” and it relates more to personal branding and selling than it does to “Marketing” with a capital M. If you have a new website and want to more people to find you when they search online, it’s easy to create social media profi...

I worked with IBM executive Sandy Carter back in the ‘SOA days’ of the last decade, when she was Vice President for SOA at IBM and […]

Gatorade. Keurig. Under Armour. Salesforce. Redbox. All are category creators, companies that grow faster and receive higher valuations than others who might innovate within an existing category. In the marketing world, recent attempts at category creation have included marketing autom...

Most business problems are solved by more revenue. That’s where we help. As a Chicago B2B marketing agency, we provide clients with complex products and negotiated sales cycles with a result everyone knows how to measure: more new customers. Our typical customer is looking for to...

For Chicago companies, automated marketing can optimize and streamline every step of your marketing funnel – from lead capture, nurturing, sales hand-off and then all the way to opportunity creation. Every step of the marketing process can be improved – including testing, s...

2016 will be the year of the data lake. But I expect that much of 2016 data lake efforts will be focused on activities and projects that save the company more money. That is okay from a foundation perspective, but IT and Business will both miss the bigger opportunity to leverage the da...

Many of my blogs promote the business benefits of the data lake, both from a “save me more money” as well as the “make me more money” perspectives. But I fear that I’m making this thing called the data lake sound like a “silver bullet[1]” – just drop the data into the data lake and [&#...

WOW. What a ride! I write this as I complete Chapter 16; namely, my time at CSC comes to a close. Infochimps, a CSC Company I think back to the day I called Mike Lawrie, CEO of CSC, back in June 2013. I was the CEO of Infochimps, a Big Data Cloud company. Me: “Mike, [...]

I recently had the opportunity to do a webinar titled “The Data Lake: Empowering your Data Science Team” with Senturus. (Note: Select the [webinar] button on the upper right of the page to view the video.) Senturus is a leading consulting company that focuses on the Business Intelligen...

Are you getting marketing automation ROI? So you’re in marketing. In simple terms, you’re a cog in the wheel responsible for driving new revenue. In aspirational terms, you help grow the business in a meaningful and quantifiable way. Either way, your success – or failure – is highly me...

Today, more than even, buyers demand accountability from technology and solution investments using comprehensive return on investment studies. As budgets come under close scrutiny the demand for clearly articulated cost-savings is rising. According to Ben Bradley, managing director of ...

Building up your university’s reputation through traditional methods, such as letting alumni success speak for itself, can take decades. If you are trying to change the image of your university, you can’t wait that long for your institution’s name to... The post Be Smart About Your Uni...

I’ve read and then revisited the book Managing the Professional Service Firm by David Maister four or five times. It captures the seemingly simple, yet sometimes complicated, nature of running a professional services firm better than any other book of its kind. I revisit it when dealin...

Tweet Me!Today, I’m excited to announce the launch of Markodojo, my agile marketing management SaaS startup and an entirely new breed of enterprise marketing software. You say: “That’s great Joel, but what’s in it for me?” Well, if you are a marketing manager, please skip to the shamel...

Next Tuesday, we’re heading down to Cambridge, MA to participate in the second annual Tech Mixer hosted by Forrester. The goal of the event is to bring together emerging technology companies in an informal, relaxed setting to make connections and have conversations about current trends...

I’ll admit it. I’ve been known to ridicule companies, in particular business-to-business services companies, for treating their website launch as if they just unveiled the Apple iPhone 6S to the world. After all, the typical website launch is not in any way newsworthy. Yay — you change...

This week we’re attending the Business of Software conference in Boston, which is always a fountain of brilliant ideas. So we thought we’d share some of the highlights. Please pardon their hastiness… we wanted to get them out sooner than later. In this talk, Rich Mironov (@richmironov)...

The first tip is a no brainer. Be smart with your email signature file – every outgoing email from your company (not just you, include all your executives, your sales people, customer service and marketing) should include a clear call to action. Here’s my call to action: P.S. Are you p...