Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

Subscribe to Marketing Automation: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing Automation: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Marketing Automation Authors: Emily Jackson, APM Blog, Mehdi Daoudi, Jason Bloomberg, Steve Mordue

Related Topics: CEOs in Technology, Cloud Computing, Cloudonomics Journal, Infrastructure 2.0 Journal, Open Source Journal, Cloud Hosting & Service Providers Journal, Software Configuration Management, Marketing Automation, CRM

News Item

Roxtec, EASi and Tacamor Excel on the Sugar Open Cloud

Running their customer-facing operations onSugarCRM’s global on-demand computing platform

SugarCRM has announced that Roxtec, EASi and Tacamor are among the many companies worldwide who are running their customer-facing operations on the Sugar Open Cloud, SugarCRM's global on-demand computing platform.

Roxtec, a manufacturer of sealing solutions for cables and pipes headquartered in Sweden, relies on Sugar Professional to align employees across locations in the United States, Sweden, United Kingdom, India, Spain, Dubai, South Korea, Japan, Finland, Canada, Brazil, Italy, Germany and China. The company looked at several CRM options before choosing SugarCRM for its ease of deployment and affordability. "We chose SugarCRM because it is easy to use, easy to integrate, and it made the most sense from a price perspective," said Matthias Brück, IT manager at Roxtec.

EASi, a Software as a Service provider that is redefining the way companies around the world manage and report on equity compensation, uses Sugar Professional across its sales, marketing and customer support organizations. After evaluating a number of other on-demand solutions, EASi implemented Sugar Professional for its adaptability and fast payback period. SugarCRM was the only on-demand software that met the company's needs for a user-friendly, yet comprehensive system for keeping track of customers.

"It was essential to be able to map and automate our problem solving methodology and SugarCRM's ability to be customized to our needs, made it easy. As we understood more about its power, we expanded SugarCRM's role in our organization to encompass marketing, sales and even some finance and engineering," explained Stephen Madeira, VP of operations at EASi. "It is, in many ways, the hub of our business and we are constantly finding new ways that it can help."

Tacamor, a near shore customer service contact center located in Canada, currently has 60 users on Sugar Professional serving clients that store customer records ranging from just a few hundred, to one client who has tens of thousands.

"After evaluating several other CRM solutions, we decided on SugarCRM because we needed an IT infrastructure that was affordable and easy to integrate with our existing telephony product," said Ken Hann, CEO of Tacamor. "SugarCRM has allowed us to create a flexible, efficient infrastructure we envisioned for our call center."

More Stories By Cloud News Desk

Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.