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How To Market White Papers

List of 'how to' blog posts on marketing white papers

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on marketing white papers.

ClickDocuments: White Papers Cheat Sheet

How White Papers Can Turbo-Boost Your Lead Generation Campaign
Generating quality leads is a growing challenge for many marketing professionals. Michael Stelzner shares his insights in his article How White Papers Can Turbo-Boost Your Lead Generation Campaign.


How to Build a Comprehensive (But Simple) White Paper Marketing Plan
In order for a white paper to have its desired impact, it has to be read. Just posting white papers on your website alone is clearly not enough. Sheldon Gladstein's thoughts on this topic are at How to Build a Comprehensive (But Simple) White Paper Marketing Plan.


How to Create a Viral Marketing Buzz
Michael Stelzner says that good white paper is like the Energizer Bunny. It keeps going places you never imagined. Michael Stelzner 's blog post How to Create a Viral Marketing Buzz recommends you go viral with your white paper because people like valuable information and can easily forward it.


How To Drive Traffic To Your White Paper… Fast!
You just finished writing your white paper and set up a page on your website where people can download it. Vittorio Bosio discusses what steps to take to attract readers in his blog post How To Drive Traffic To Your White Paper… Fast!


How to use eNewsletters to drive interest in your white papers
Assuming your customers will simply come to your web site and seek out your white papers may be unrealistic. Scott Gradert's shares tips on how to leverages newsletters to attract more readers in his blog post How to use eNewsletters to drive interest in your white papers.


How Can White Paper Marketers Tap the Power of Podcasting?
Will podcasting help engage an audience and increase white paper conversion? Read Nettie Hartsock thoughts on How Can White Paper Marketers Tap the Power of Podcasting?


How to Improve Your Profits with White Papers
Jonathan Kantor says that white papers provides a greater number of uses than any other business marketing medium today and share his insights on How to Improve Your Profits with White Papers.

More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.