Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

Subscribe to Marketing Automation: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing Automation: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Marketing Automation Authors: Emily Jackson, APM Blog, Mehdi Daoudi, Jason Bloomberg, Steve Mordue

Related Topics: Content Marketing Journal, New Media on Ulitzer, Marketing and Sales, Market Research, Marketing Automation, CRM, Google, Sales Coaching

Blog Feed Post

B2B Marketing Zone Launches

I'm excited to be one of their launch bloggers

Tony Karrer (Browse My Stuff) and Tom Pick (WebMarketCentral) have created and launched the B2B Marketing Zone as a filter to aggregate content for us in one spot. Similar to the idea of The Customer Collective for sales and marketing professionals and My Venture Pad aimed at SMBs and Junta42 for content marketing, this site focuses on a niche.

I'm excited to be one of their launch bloggers along with the terrific expertise provided by Brian Carroll, Paul Dunay, Newt Barrett and Jon Miller. I love that it also includes some new perspectives such as Cece Salmon Miller (PR Meets Marketing), Jay Lipe (Smart Marketing).

There are a couple of unique features of the B2B Marketing Zone that I think you'll find useful.

Navigation: On the left you see navigation around Concepts, Tools, Types and Companies such as Forrester. This makes using the site much easier than only having a list of bloggers or a blank search field. They've recognized that it's not about us (the bloggers) as it is about getting you the information you want, faster.

Participation: Rather than being a site that only focuses on well-known bloggers, the B2B Marketing Zone is asking for input, content suggestions and blog recommendations for inclusion on the site. See this post to learn more and find out how you can join in.

Subscribe Options: Instead of just one full feed to the site, the B2B Marketing Zone offers you the option of subscribing to a "Best of" feed that "will consist of posts that are limited in number and point to the content that is the best stuff based on social signals." I like this added filter and am looking forward to seeing how it works out.

Widgets. Located at the bottom of the pages are options for widgets you can add to your own blog. There's one that enables keyword filtered content display and one for search. And, you can even specify which featured blogs you'd like to include or choose all of them.

Go take a look at the B2B Marketing Zone for yourself. I'm looking forward to seeing how the community evolves over time.

Read the original blog entry...

More Stories By Ardath Albee

Ardath Albee, CEO & B2B Marketing Strategist of her firm Marketing Interactions, helps companies with complex sales increase and quantify marketing effectiveness by developing and executing interactive eMarketing strategies driven by compelling content.

Her book, eMarketing Strategies for the Complex Sale, was published by McGraw-Hill.

Her articles and blog posts have been used for university ezines, published in CRM Today, Selling Power, Rain Today and Enterprise CRM News. Marketing Profs has incorporated her blog posts into a number of their "Get to The Point" newsletters.