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Social Commerce: Article

Bazaarvoice #1 for Customer Ratings & Reviews Among Internet Retailer 500

Beats out its nearest competitor 7:1

Reviews are critical to the ability of buyers to help other buyers make good decisions.  Buyers are no longer happy to purchase products and services without a good grasp of peer opinion.  Any retailer who does not have a good review platform is hurting their own sales.

Austin, Texas – August 3, 2009Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that it serves more retailers on the 2009 Internet Retailer 500 ranking than any other social media competitor. Bazaarvoice dominates the Top 100, where it beats out its nearest competitor by a ratio of 4:1. Bazaarvoice’s market leadership is even more pronounced in the Top 50, where it bests the competition by a ratio of nearly 7:1 with clients like Best Buy, Costco, Dell, Macy’s, Overstock.com, QVC, and others.

“When we launched Bazaarvoice four years ago, very few retailers offered reviews. Today, consumers expect reviews as part of the eCommerce experience and seek out sites that offer them,” said Sam Decker, CMO of Bazaarvoice. “We’re proud to serve more of the Internet Retailer 500 than any other vendor, and we are particularly pleased to stand so far apart from the pack among the Top 100. In fact, if you factor in retailers who don’t have reviews or host them in house, Bazaarvoice’s leadership is even more pronounced, with 9 out of 10 of the Top 50 and 8 out of 10 of the Top 100 choosing our social commerce solution suite.”

Bazaarvoice, which publicly launched in February 2006, is the first choice for more than 525 leading brands worldwide and has served more than 60 billion user-generated Answers, Stories and Ratings & Reviews to consumers around the globe. The company’s growth has been marked by several groundbreaking innovations, including the November 2008 introduction of BrandVoice to allow manufacturers to push user-generated product Reviews, Stories, and Answers to their retail channel partners. Bazaarvoice also launched MobileVoice in January 2009 to help businesses improve the in-store shopping experience by making reviews easily accessible via a mobile phone or handheld device.

“We’re thrilled to serve so many innovative brands who understand that social commerce is much more than a site feature - it is the quickest means to drive measurable sales, increase operational efficiencies, and create a customer-focused culture in today’s connected marketplace,” continued Decker. “The largest brands trust Bazaarvoice to be a true partner in their social commerce success, with the technology and services to not only drive sales but effect real business change.”

Bazaarvoice conducted a detailed analysis of the 2009 Internet Retailer 500 to determine whether each retailer offered ratings and reviews. If so, Bazaarvoice identified whether they used a vendor (and which one) or hosted the functionality in house. The full 2009 Internet Retailer 500 list is available at http://www.internetretailer.com/top500/list.asp.

About Bazaarvoice
Bazaarvoice’s Software as a Service (SaaS) social commerce solutions have served more than 50 billion pieces of customer-generated content on more than 525 brand web sites like Best Buy, Costco, Dell, Macy’s, Overstock, P&G, Panasonic, QVC and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients’ business strategy, proving “social” can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in London, Paris, and Singapore. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarblog.com, and follow on Twitter at www.twitter.com/bazaarvoice.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps