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Genius.com Ushers in a New Era of Marketing Automation for salesforce.com Users With Spring Release of Genius Enterprise(TM)

Ranked No. 1 in Marketing Automation on the salesforce.com AppExchange, Genius.com Adds Breakthrough Ease of Use for Creating and Hosting Landing Pages That Feed Directly to Salesforce CRM; Genius URL (gURL) Campaigns Track and Measure ROI From Social Med

SAN MATEO, CA -- (Marketwire) -- 03/30/10 -- Genius.com Incorporated®, ranked No. 1 in marketing automation and a leading on-demand provider of B2B sales lead management and demand generation solutions, today announced the availability of the spring release of Genius Enterprise™. The release extends the reach of Genius.com's industry-leading social media tracking technology, Genius URLs (gURLs), to salesforce.com users, enabling them to instantly see the revenue impact of social media campaigns. The spring release also includes a robust set of lead conversion and data de-duplication tools, a radically easy-to-use landing page designer with one-click hosting that works alongside Genius' industry-leading Web-to-lead form generator, and the new Force.com native Genius Tracker™, the legendary Sales interface that presents sales with the ultimate prospect dashboard.

Combined, the dozens of new features extend the company's leadership as the No. 1 choice of B2B marketers and sets the stage for record adoption of marketing automation by Salesforce users thanks to exceptional ease of use and integration with salesforce.com. The Genius Enterprise spring release is immediately available. To arrange a demonstration of Genius Enterprise, call 888-6 GENIUS (888-643-6487) or visit www.genius.com.

"We're delighted to extend the power of gURLs to every Salesforce user so they can immediately measure the impact of all those tweets and blog posts on their pipeline. gURLs have emerged as the industry standard for tracking the effectiveness of social media marketing through to revenue," noted David Thompson, CEO and co-founder of Genius.com. "This release builds on the power of the No. 1 marketing automation platform for Salesforce users who truly need to see marketing's impact on revenue. Genius.com is the smart choice for marketers who want to not only capture every lead, but convert them to revenue faster."

"By combining gURLs with the new Genius landing page designer and one-click hosting, Genius.com gives salesforce.com marketers the richest toolset for reaching, tracking, converting and measuring the ROI of marketing campaigns," noted Scott Mersy, VP of Marketing and Products at Genius.com. "With the Genius Enterprise spring release and salesforce.com integration, it's never been easier to prove the impact of marketing on sales."

Genius.com's built-in infrastructure and support services also ensure that the product meets and exceeds customer expectations. "While users will love the combined Genius/Salesforce data view on the Force.com native tracker, it's underneath the hood that often matters most to our customers," said Shirley Foster, VP of engineering and operations at Genius.com. "With over 1 billion gURLs already served, Genius has the most robust multi-channel marketing platform on the market."

"Genius' investment in robust infrastructure and quality is critical; not only does it ensure fast response times for both marketing campaigns and real-time triggers, but assures that we have very timely and highly relevant sales follow ups," said Chris Hewitt, senior director marketing operations at Lumension. For more information on how Lumension is utilizing Genius to ramp up their marketing campaigns, click here.

With the spring release, Genius adds the following marketing automation features and enhancements to Genius.com's award-winning Genius Enterprise solution:

Easiest-to-Use Landing Page Creation and Hosting in the Market:

  • Drag and drop landing page creation, including multi-select
  • One-click hosting of created landing pages
  • Seamless integration with Genius Web-to-lead forms
  • Layering objects on the landing page canvas
  • Image upload, storage and hosting for landing pages

Enhanced feature support for Web-to-Lead forms including:

  • Form designer with field ordering
  • Support for visible and hidden fields
  • Preview and test functionality
  • Automatic Genius URL Campaign attribution
  • Lead de-duplication modes against email address
  • Integration with RingLead Web-to-Lead decloning
  • Automated workflow condition and trigger support for Web-to-Lead Form conversion

Integrated gURL campaign functionality direct within Salesforce to:

  • Link, track and report on URL, inside Salesforce Web-to lead or Genius Web-to-lead form
  • Provide click tracking by total, unique, and known
  • Enable historical gURL click tracking upon Web-to-lead conversion
  • Support automation workflow triggers gURL campaign membership

About Genius.com®

Genius.com is the No. 1 provider of social marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. With hundreds of corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns, B2B marketers are proving their impact on revenue by delivering the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities and close more deals.

Genius.com is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For more information, visit http://www.genius.com or email Info at Genius.

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Parker Trewin
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Catherine Koo
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