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Marketing Automation Authors: Emily Jackson, APM Blog, Mehdi Daoudi, Jason Bloomberg, Steve Mordue

Related Topics: Cloud Computing, Marketing Automation, Business Intelligence, Cloud Computing for SMBs, Business Process Improvement

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Data Quality Objectives for Data Quality Providers in the Cloud

How can outsourcers and clients see eye to eye?

There are data quality objectives for everyone. Google indicates that the term "data quality" is used in 135,000 global searches every month.

It's not Taylor Swift with 55 million or Microsoft with 101 million.But it represents a fairly decent amount of interest for a rather mundane topic. The term "data quality tools", on the other hand, accounts for only 2,900 searches or 2% of all literal "data quality" searches.

If you are a company that provides data quality management solutions, like those that remove duplicate contacts from mailing lists and reformat thousands of records to make them pretty to print on mailing labels, or if you do more heavy lifting work, such as parsing a full name into first and last names or extracting intelligence about a person's role in a company based on business title, then these search figures from Google are not insignificant information to you.

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More Stories By Arturo F Munoz

Arturo F Munoz is an expert business process designer specializing in demand generation, marketing database and CRM operations workflows that consolidate disparate data sources into meaningful and actionable knowledge for the complex marketing and sales organization.

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