Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

Subscribe to Marketing Automation: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing Automation: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Marketing Automation Authors: Will Davis, Kevin Benedict, Emily Jackson, APM Blog, Mehdi Daoudi

Related Topics: Marketing and Sales, Marketing Automation, Digital Marketing

News Feed Item

Dun & Bradstreet Now Integrated With Adobe Marketing Cloud to Drive Improved Targeting in B2B Digital Marketing Campaigns

SHORT HILLS, NJ--(Marketwired - June 16, 2015) - Dun & Bradstreet (NYSE: DNB) today announced that its commercial data is now available in Adobe Marketing Cloud via Adobe Audience Manager's Audience Marketplace feature (now in beta), which enables advertisers and publishers to buy and sell anonymous third-party data to expand audience segments. The integration of Dun & Bradstreet's unique, deterministic data, curated from over 30,000 global sources and featuring more than 700 targetable attributes, enables B2B digital marketers to identify and reach their most valuable customers and prospects online. Available immediately for beta participants accessing the Audience Marketplace feature within Adobe Audience Manager, this alliance further addresses one of the industry's greatest challenges: delivering the right content to the right prospect to increase message resonance and improve engagement. The announcement comes on the heels of Dun & Bradstreet's recent statement officially marking its entrance into digital marketing.

"Aligning with market leader Adobe further solidifies our intent in the digital marketing vertical and we look forward to creating even more value within the construct of this initial alliance," said Michael Bird, general manager of Dun & Bradstreet NetProspex. "We're dedicated to delivering the best, most easily-consumable business data to our customers -- drawn from the world's largest validated commercial database -- to help marketers achieve higher returns on ad-spend investments and we're extremely encouraged by the tremendous potential in programmatic advertising technologies and, ultimately, the marketing automation space."

"Dun & Bradstreet data, coupled with the existing scale and richness of our data management platform, Adobe Audience Manager, offers B2B digital advertisers more insight into customer prospects to uniquely target audiences," said Amit Ahuja, head of data management for the Digital Marketing Business at Adobe. "Dun & Bradstreet offers our customers accurate, up-to-date and relevant company and professional contact data, while enabling communications and messaging customization by segment."

Dun & Bradstreet delivers to digital marketers and publishers over 260 B2B audience segments that can be used alone or in conjunction with B2B marketers' first party data to more accurately create, target, deliver and measure more impactful advertising campaigns. This proprietary solution provides Adobe Audience Manager users a powerful solution to discover, engage and verify professional audiences online, through programmatic and non-programmatic ad-buying. The delivery of Dun & Bradstreet data at scale within Adobe Marketing Cloud demonstrates advanced maturity in the power of analytics, curated knowledge and advertising technology.


For more information on the Adobe and Dun & Bradstreet strategic alliance, click here.

Read the datasheet.

Read Dun & Bradstreet's Partner Blog on the benefits that the alliance will bring to customers.


Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBus



Deborah McBride
Dun & Bradstreet
[email protected]


Kathy Guinnessey
Dun & Bradstreet
(973) 921-5892
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.