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Digital Influencer Sandy Carter: Driving IBM’s Transformation With Developers

I worked with IBM executive Sandy Carter back in the ‘SOA days’ of the last decade, when she was Vice President for SOA at IBM and I was a managing partner at ZapThink. And though we haven’t worked together since then, I’ve followed her on social media, and her social activity alone is reason enough for her to be my next Digital Influencer.

sandycarterhttp://intellyx.com/wp-content/uploads/2016/03/sandycarter-260x91.jpg 260w, http://intellyx.com/wp-content/uploads/2016/03/sandycarter-600x209.jpg 600w, http://intellyx.com/wp-content/uploads/2016/03/sandycarter.jpg 640w" sizes="(max-width: 446px) 100vw, 446px" />Carter is still working at IBM – in fact, she’s been there her entire career since it paid her way through Harvard Business School – but her role has transformed many times. In addition to driving IBM’s SOA efforts, she has been CMO of the WebSphere and Tivoli divisions, a vice president in the partner channel arena as well as driving social business evangelism and IBM’s relationships with independent software vendors (ISVs). Today she’s IBM’s general manager of the developer ecosystem and startups.

Carter, in fact, routinely negotiates a whirlwind of activity. She served in various capacities at the Girls in Tech Super Football Hackathon, TechCrunch’s Crunchies Awards, DeveloperWeek, CTOWorld Congress, the Women in Tech program at IBM InterConnect, TEDxAirlie, and LAUNCH Festival – and that was just the last three months.

This week she’s at SXSW, participating on a panel entitled Smart Women Using Smart Data to Rise to the Top – a topic of particular interest to her. But don’t try to pigeonhole her interests, as they are numerous and diverse, including cognitive computing, blockchain, Internet of Things, streaming analytics, cloud, virtual reality, DevOps, and basically any other topic of interest to developers today – especially in the cloud.

Given the dramatic and massive transformation that IBM itself is in the process of negotiating, it’s no wonder it relies upon executives like Carter. In fact, moving executives around so that they can experience different lines of business and contribute in multiple ways is part of IBM’s culture. “IBM delivered many different types of jobs: hardware, software, corporate, geo, marketing sales, every function, every type of business,” Carter explains. “We’re very agile. We try this, then try that. We do A/B tests and experimentation.”

Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2016/03/11/digital-influencer-sandy-carter-driving-ibms-transformation-with-developers/.

Sandy Carter’s panel at SXSW is today, Friday, March 11, at 12:30PM – 1:30PM, at Austin City Limits Live at The Moody Theater, 310 Willie Nelson Blvd, Austin, Texas.

Intellyx advises companies on their digital transformation initiatives and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: IBM.

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.