Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

Subscribe to Marketing Automation: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Marketing Automation: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Marketing Automation Authors: APM Blog, Mehdi Daoudi, Jason Bloomberg, Steve Mordue, Will Davis

Related Topics: Marketing and Sales, Marketing Automation, Agile Digital Transformation

Blog Feed Post

Digital Influencer Sandy Carter: Driving IBM’s Transformation With Developers

I worked with IBM executive Sandy Carter back in the ‘SOA days’ of the last decade, when she was Vice President for SOA at IBM and I was a managing partner at ZapThink. And though we haven’t worked together since then, I’ve followed her on social media, and her social activity alone is reason enough for her to be my next Digital Influencer.

sandycarterhttp://intellyx.com/wp-content/uploads/2016/03/sandycarter-260x91.jpg 260w, http://intellyx.com/wp-content/uploads/2016/03/sandycarter-600x209.jpg 600w, http://intellyx.com/wp-content/uploads/2016/03/sandycarter.jpg 640w" sizes="(max-width: 446px) 100vw, 446px" />Carter is still working at IBM – in fact, she’s been there her entire career since it paid her way through Harvard Business School – but her role has transformed many times. In addition to driving IBM’s SOA efforts, she has been CMO of the WebSphere and Tivoli divisions, a vice president in the partner channel arena as well as driving social business evangelism and IBM’s relationships with independent software vendors (ISVs). Today she’s IBM’s general manager of the developer ecosystem and startups.

Carter, in fact, routinely negotiates a whirlwind of activity. She served in various capacities at the Girls in Tech Super Football Hackathon, TechCrunch’s Crunchies Awards, DeveloperWeek, CTOWorld Congress, the Women in Tech program at IBM InterConnect, TEDxAirlie, and LAUNCH Festival – and that was just the last three months.

This week she’s at SXSW, participating on a panel entitled Smart Women Using Smart Data to Rise to the Top – a topic of particular interest to her. But don’t try to pigeonhole her interests, as they are numerous and diverse, including cognitive computing, blockchain, Internet of Things, streaming analytics, cloud, virtual reality, DevOps, and basically any other topic of interest to developers today – especially in the cloud.

Given the dramatic and massive transformation that IBM itself is in the process of negotiating, it’s no wonder it relies upon executives like Carter. In fact, moving executives around so that they can experience different lines of business and contribute in multiple ways is part of IBM’s culture. “IBM delivered many different types of jobs: hardware, software, corporate, geo, marketing sales, every function, every type of business,” Carter explains. “We’re very agile. We try this, then try that. We do A/B tests and experimentation.”

Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2016/03/11/digital-influencer-sandy-carter-driving-ibms-transformation-with-developers/.

Sandy Carter’s panel at SXSW is today, Friday, March 11, at 12:30PM – 1:30PM, at Austin City Limits Live at The Moody Theater, 310 Willie Nelson Blvd, Austin, Texas.

Intellyx advises companies on their digital transformation initiatives and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: IBM.

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).