Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

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Chicago Automated Marketing – Staff and Services

For Chicago companies, automated marketing can optimize and streamline every step of your marketing funnel – from lead capture, nurturing, sales hand-off and then all the way to opportunity creation.

Every step of the marketing process can be improved – including testing, segmentation, lead scoring and analysis. Leading marketing automation platforms such as HubSpot, Pardot, Marketo, Act-On and Eloqua are powerful – but useless unless used by trained marketing personnel.

To fully leverage the power of marketing automation, it takes power users – backed by consistent, compelling content – to produce powerful results.Marketing Automation ROIhttp://www.maconraine.com/wp-content/uploads/2015/09/MR-raine-machine-CT... 150w" sizes="(max-width: 300px) 100vw, 300px" />


If you are looking for Chicago automated marketing talent, it can be a challenge to find trained professionals to manage leads and operate the software. Developing compelling content as well as effective process requires talented copywriters and designers that also understand the intricacies of CRM and segmentation models.  More than blasting emails, marketing automation is really about process and alignment, especially as it relates to:

  • Target markets, buyer personas and messaging
  • Understanding the sales process and sales cycle
  • Understanding the sales funnel concept and buy-cycle stages
  • Understanding the demand generation and lead nurturing process
  • Agreeing to criteria for buy-cycle stages, including lead scoring thresholds and sales-ready events and triggers
  • Understanding and agreeing to the handoff between marketing and sales with respect to criteria and CRM integration
  • Feedback (or closed loop marketing) to the marketing automation system (and team) based on sales engagements and status updates


  • Increase the number and percentage of qualified leads passed to sales
  • Increase conversion rates for demand generation and lead nurturing
  • Reduce the number of leads lost and missed sales opportunities
  • Automatically move leads through the sales funnel based on the content they consume and interactions with your emails and website
  • Reduce the sales cycle and churn, while increasing lifetime value
  • Improve the overall effectiveness of both sales and marketing teams
  • Enable Revenue Performance Management to track revenue-based KPIs and ROI

Macon Raine is a Chicago-based automated marketing and CRM agency known for expertise and leadership with marketing automation software. Our team of designers, writers and CRM analysts works with you to automation your marketing processes. We do this by following a well defined marketing automation process we call the “Raine Machine.” This includes the following services:

  • Ideation of campaigns
  • Creation of emails, landing pages and confirmation pages
  • Development of personalized content, calls-to-action and progressive (or smart forms)
  • Optimization of calls-to-action on content pages including blogs and social media
  • Ongoing testing of all elements of campaigns
  • Customization of lead scoring criteria based on a prospect’s interaction with email, webpages and other information provided via forms
  • Workflows that automatically adjust based on prospect behavior
  • Integration with CRM so the marketing and sales organization work from “one version of the truth”
  • Attribution and KPI tracking


Macon Raine is a Chicago-based automated marketing agency that provides clients with marketing execution and a result everyone knows how to measure: more new customers. We do it with smart inbound and outbound marketing that finds the shortest and quickest path to new revenue.

The post Chicago Automated Marketing – Staff and Services appeared first on Macon Raine.

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More Stories By Ben Bradley

Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. (www.maconraine.com) - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.