Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

Marketing Automation

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A Chicago B2B Marketing Agency

Most business problems are solved by more revenue.

That’s where we help. As a Chicago B2B marketing agency, we provide clients with complex products and negotiated sales cycles with a result everyone knows how to measure: more new customers.

Our typical customer is looking for top-line growth.  Clients include tech start-ups, professional services firms, SaaS providers, ISVs, a MssP, a manufacturer, a retail marketing agency, market research firms, VARs, VADs, IT solutions providers, manufacturers, distributors and more.

What these companies all have in common is the need for new revenue.

Macon Raine is a Chicago B2B marketing agency

When you work with Macon Raine, you harness a low risk, variable-cost, powerful, affordable and proven means to create new customers (donors or students, too).

How do we do it?

Our approach is simple.

We start with an analysis of your current strategy and an 80/20 prioritization of action items that produce maximum new margin in the shortest amount of time. We don’t try to do everything. Our first goal is to pay for ourselves as quickly as possible.

Then, we’ll work with you to expand project scope to fix or optimize other aspects of your sales funnel.

We bring a lot to the table – deep subject matter expertise, battle-tested execution across the entire sales, operations, marketing and creative spectrum, a strange sense of humor, expertise with most CRM and marketing automation platforms, and solid creative.

Most agencies are focused on the means; Macon Raine is focused on the ends. Period.

Looking for a Chicago B2B marketing agency? Need more information? Get in touch today.

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More Stories By Ben Bradley

Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. (www.maconraine.com) - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.