Discussing How Marketing Automation Makes Lead Management and Nurturing Effective

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Marketing Automation Authors: Will Davis, Kevin Benedict, Emily Jackson, APM Blog, Mehdi Daoudi

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B2B Marketing Resources Make All The Difference

B2B Marketing Resources for Busy Marketing Departments

Utilizing solid B2B marketing resources can be the difference between a good marketing department and an amazing marketing department. Macon Raine has created 12 high quality, easy-to-use resource templates that any marketing department can use to assess their skills, create killer content or organize their marketing projects.

Below is a brief summary and link to our resources:

  • B2B Blogging Metrics Dashboard Analyzing your blog’s impact and growth with the easy-to-use sections that are designed to help define and then keep track of the most important metrics. It also is easy to share, which helps your team understand the value of your blog as it relates to lead generation, traffic and dwell rate.
  • B2B Lead Generation Prioritization Tool – Identify most valuable leads with our easy-to-use visual template. And you can organize your lead generation efforts and then quickly and easily generate reports to show your superiors.
  • B2B Market Segmentation and Analysis Tool – The B2B Market Segmentation & Analysis Tool is the perfect solution for any company wanting to find the best market opportunities. It is easy to see and select the markets that represent the best opportunities for your company.
  • B2B Marketing Automation Metrics Dashboard – Our B2B Marketing Automation Metrics Dashboard is equipped with tools to help you easily organize your platforms and report on which ones are generating revenue and which are lacking. This tool is easily customizable for any small or large scale brand’s needs.
  • B2B Marketing Budget Template – With our B2B Marketing Budget Template, we try and take the hassle our of tracking your spend. This Microsoft Excel document is equipped with tools that allow you to see the actual vs. budget, spend summary and category breakdown. Your budget can be easily seen and managed by everyone, so no more wondering how much money if left, now you know!
  • B2B Modern Marketing Capabilities Assessment – Do you want to understand what your marketing team is capable of and discover areas where they can improve? This Microsoft Excel document is an amazing tool, which can be utilized to assess your team. The result are easy to read and can show your team where you are strongest and where there is still some room for growth.
  • B2B Project Management Tool This allows you to track projects, assign ownership, show the scope and give the budget. This Microsoft Excel document is an excellent tool for keeping a summary of each piece of a project. Easily find account information, project owners and due dates in our easy-to-use spreadsheets. We make it simple and easy for you to make sure your projects are a success and show worth with senior management.
  • B2B Web Content Audit – This is an excellent tool to help you organize your content and content strategy to know exactly what each piece needs. It’s easy to keep a summary of each detail on your site so you know exactly what is happening. All your data will easily be delivered to you in a visually appealing, sharable way.
  • B2B Website Project Charter Template This creates an easy and effective document to keep all aspects of a redesign organized. This Microsoft Word document is an excellent foundation for beginning to organize everyone involved in a website redesign since you can establish a clear project scope, know who has decision rights and keep track of all open projects.
  • B2B White Paper Template This gives you an easy and effective way educate and help prospective customers make decisions. This Microsoft Word document is an excellent foundation for beginning to create B2B white papers. It covers every section necessary for a successful B2B white paper including some of the following: Summary, Problem, History, Solution, Benefits and a Call-to-Action. With its simple, consistent formatting, this B2B white paper template is easily customizable and a great starting point for brands wanting to break open their online content marketing.
  • B2B World Class Marketing Assessment This helps you evaluate your marketing department, and see if your organization retains or gains ‘world-class’ status. This Microsoft Excel document is an excellent tool to utilize when you need to turn in department evaluations. You can evaluate your teams effectiveness based on such categories as Strategy and Measurement, Strategic Communication, Production Management and more! With our easy to use “Results” tab, you can see your results immediately.
  • Simple Stupid Marketing Segmentation Presentation – CRM is hard, but it doesn’t have to be. Learn the best ways to simplify your marketing segmentations, just keep it simple, stupid.

The post B2B Marketing Resources Make All The Difference appeared first on B2B Labs.

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More Stories By Ben Bradley

Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. (www.maconraine.com) - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.