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10 B2B Content Marketing Resources


Content is king, unless it’s just content. As more and more marketers shift their strategies, more attention (and money) is being bookmarked to establish analytics-based content marketing strategies.

Content creation itself is easy. The difficult part about is the promotion needed to actually make that content align with a larger strategy, instead of creating it in isolation as a project. Enter content marketing: a rapidly growing industry that’s gaining significant attention from organizations as they look to revamp their old-school marketing strategies.

To ensure your content strategy is actually effective, it means having the right tactics in play to make that content marketable, sharable and targeted for a specific audience. To help wade this crowded market, we’ve gathered the top content marketing resources in the marketplace.

Ready to improve your content marketing strategy? Get ready to take a deep dive with these 10 content marketing resources.

1. Ardath Albee: Digital Relevance

The Right Context: What content marketers really need is to not only share content, but ensure they are distributing that content in the right context, to the right audience, through the right channels, in order to properly convey their message. This guide digs into strategies and skills needed for creative content marketing strategies.

2. Curata: The 4 Steps to Content Marketing Enlightenment

The Right Metrics: This book includes insight from 20+ top content marketing experts about what metrics are needed to determine if your content marketing strategy is effective for achieving your business goals.

3. Content Marketing Institute: The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer

The Right Questions: What sets a good content marketer apart from the bad? This annual content marketing research report defines what strategies will help you succeed — which starts by asking the right questions. Thirty-six of them, to be precise.

4. Dynamic Signals: How To Deliver Content Your Employees Will Love To Share

Engaging Your Own Team: Because effective content marketing is about distribution, one key tactic to ensuring your content is being marketed is to first get your own employees to buy in. Engaged, connected employees will become your best distribution channel for your content to hit the right audiences.

5. Digital Relevance:  51 Things Your Mother Taught You About Inbound Marketing

Digging Deeper: This guide digs into where content marketing fits into the entire marketing puzzle. That includes taking a deeper look into your entire marketing strategy: social media, marketing automation, SEO, conversion rate optimization, and more.

6. Ion Interactive: Interactive Content Across the Buyer’s Journey

The Buyer’s Journey: These five chapters will guide you through the key content marketing strategies needed to better understand buyers — through interactive content. This interactive piece can show you how to tailor your content marketing strategy into one that connects with your audience by educating them.

7. Influitive: Inspiring Customer’s to Create Content for You: A Marketer’s Guide

Fixing What’s Broken: Is content marketing broken? This eBook digs into one major problem in the B2B world: there’s too much content, and no one knows which resources they can trust. This resource digs into making content user-driven and more authentic.

8. Lee Odden: Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing

Being Customer-Centric: To understand how to market themselves to customers, marketers need to go back to the basics and follow one simple principle: be customer-centric and develop a content marketing strategy hyper-focused on the end game (scaling your strategy).

9. Marketing Profs: Post Production Game Plan: How to Distribute, Promote and Repurpose your Content for the Win

Having a Conversion Strategy: Strategy is everything when it comes to finding the right target audience. Otherwise content is just content. This guide digs into content marketing conversion strategies to show you how to make sure your content is found and actually read.

10. Marketo: Lean Content Marketing: How to Create Content on a Budget

Modern Marketing On A Budget: Content creation is only the start to effective content marketing. It’s real purpose, of course, is for lead generation and promoting of your services and attracting more customers. This guide digs into making your content marketing strategy agile and effective.

The post 10 B2B Content Marketing Resources appeared first on B2B Labs.

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More Stories By Ben Bradley

Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. (www.maconraine.com) - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.